Digital Marketing Manager

About Foster

Foster AI is an early stage Generative AI startup founded by Stanford and IIT alumni. Our mission is to deliver the benefits of Generative AI to improve healthcare outcomes. 

Our technology automates a wide range of healthcare documentation tasks. Our applications enhance the extent of digitization, facilitate clinical research and enhance care delivery for patients facing serious health conditions, such as cancer Our products are being used by leading healthcare providers across US and India.

What You’ll Do

• Own and drive digital growth: Plan, execute, and optimize multi-channel marketing campaigns (Google Ads, Meta, LinkedIn, etc.) for brand awareness and lead generation.
• Social media wizardry: Manage and grow our social channels with engaging content, stories, and community engagement.
• Experimentation: Design, launch, and analyze A/B tests to optimize ad spend and messaging across platforms.
• Analytics & reporting: Track, measure, and report campaign performance using analytics tools—turning insights into actionable improvements.
• Content & copy: Collaborate with our design/animation teams to create high-converting copy for ads, landing pages, and social posts.
• Strategy: Develop, test, and iterate new digital marketing strategies to acquire and retain users, focusing on growth and ROI.
• Market insights: Stay ahead of digital trends, competitor activities, and health/AI industry shifts.

Why join us?

• Direct impact on shaping the public perception and growth of a mission-driven startup.
• Work closely with the founding team and get exposure to all facets of an early-stage company.
• Opportunity to build a brand that advances healthcare outcomes globally.
• Contribute to building cutting-edge AI technology that empowers clinicians, researchers, and patients.
• Join a fast-moving, collaborative, and passionate team solving real-world problems.

Requirements

• Experience: 1+ years in digital/growth marketing, ideally with US-focused campaigns and paid media management.
• Platforms: Hands-on experience with Google Ads, Facebook/Meta Ads, LinkedIn, and social media scheduling/analytics tools.
• Content: Strong copywriting skills; able to craft persuasive, clear, and creative marketing content.
• Data-driven: You love diving into numbers, running experiments, and using data to drive decisions.
• Creative: You can work with our design/animation teams to brief and leverage video and visual content.
• Self-starter: Comfortable working autonomously and managing projects end-to-end in a remote, agile team.
• Growth mindset: Curious, innovative, and eager to test new ideas to drive measurable growth.

Nice to Have

• Experience marketing HealthTech or AI products.
• Familiarity with US digital marketing regulations (e.g., HIPAA, health ad policies).
• Experience with marketing automation or CRM tools (e.g., HubSpot, Mailchimp).
• Video content or influencer marketing experience.

You know you are a fit at Foster if you align with our values:

1. It's all about the users: We deeply care about the value we create for our users. We put ourselves in users' shoes and deeply understand the needs. We innovate, build great products that people want to use. If we are the best in the world at what we do, everything else will follow.
2. Press on: We are enterprising, take initiatives, move fast and continuously iterate. We believe that persistence, creativity and determination will solve all hard problems.
3. Operate with integrity: We do the right thing everyday. Being trustworthy to our customers and partners is paramount to us. We communicate transparently and are committed to doing what we say.
4. Collaborate with autonomy: We operate in a loosely structured, high trust environment. We assume positive intent in our interactions. We hold ourselves accountable, focus on our craft and trust others to do the same.
5. Think long-term: We value long-term large scale opportunities over near-term quick wins. We pursue opportunities that are directionally aligned and scale better, even if we don't see results in the near-term.

• If this opportunity resonates with you, please reach out at fosterhealth.ai@gmail.com