Digital Marketing Manager

Saaki Argus And Averil Consulting

6 - 11 years

10 - 13 Lacs

Chennai

Posted:1 day ago| Platform:

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Skills Required

FMCG Marketing B2C Marketing Digital Marketing Social Media Marketing SEO Online Marketing Google AdWords Search Engine Marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role: Digital Marketing Manager

Location: Chennai

Experience: 6+ years

Key Responsibilities:

Develop and execute B2C marketing strategies
to drive awareness, traffic, conversions, and customer loyalty.
Plan and manage digital campaigns
across paid media (Google Ads, Facebook, Instagram, YouTube, etc.), SEO, email, and SMS marketing.
Collaborate with the
creative team
to develop compelling brand messaging, content, and visual assets that resonate with target audiences.
Own the customer journey
, from awareness to post-purchase engagement, ensuring a seamless and personalized experience.
Analyze performance metrics and derive actionable insights to optimize campaign effectiveness and ROI.
Work closely with
Product, Sales, and Customer Success teams
to align on business goals and customer feedback.
Stay on top of
consumer trends and competitor activity
to identify new opportunities for brand and business growth.

Requirements:

Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
6+ years of experience in B2C marketing, preferably in [industry e.g., e-commerce, FMCG].
Proven success in driving customer acquisition and retention via digital channels.
Strong understanding of performance marketing, social media strategy, and CRM tools.
Data-driven mindset with proficiency in tools like Google Analytics, Meta Ads Manager, or similar.

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