Deputy General Manager – Brand Marketing (Global Marketing)

The Company

A part of the Tata Group, Tata Communications is a global digital ecosystem enabler powering today’s fast-growing digital economy in more than 190 countries and territories. Leading with trust, it enables digital transformation of enterprises globally with collaboration and connected solutions, core and next gen connectivity, cloud hosting and security solutions and media services. 300 of the Fortune 500 companies are its customers and the company connects businesses to 80% of the world’s cloud giants.

The Opportunity

We are living in an era where technology is not just enhancing livelihoods but also fundamentally transforming businesses, communities, and lives globally. Tata Communications has been at the forefront of this movement — accelerating digital transformation for clients across the world, driving innovative business models, and enabling competitive advantages through resilience and collaboration.

We’re on a mission to hire the best and are committed to be an equal opportunity organisation. We realize that new ideas can come from anywhere in the organization, and we know the next big idea could be yours!

If you're ready to join a dynamic, forward-thinking team and make a tangible impact on our brand’s future, this is your chance!

We’re looking for a highly analytical, creative, and passionate brand manager who can work across geographies to be a part of the brand team.

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What You’ll Do:

Be the Brand Champion:

• Define & Evolve

  : Take charge of developing and refining our brand's voice and positioning. Ensure it resonates with our stakeholders across customers, analysts, shareholders.
• Building, managing, and externally positioning brand communications strategies in partnership with the overall TCL Communications team and brand marketing function.
• Drive thought leadership and content development to advance brand narrative and awareness among key audiences and across geographies.
• Ensure brand's image, messaging, and positioning are consistent and effectively communicated across social media platforms. Oversee social media strategy, content creation, engagement, and analysis to build and maintain a strong brand presence online.

• Campaign Build

  : Lead the creation of compelling and innovative marketing campaigns that elevate our brand across all touchpoints—whether it’s digital, print, or experiential marketing.

• Customer Insights

  : Dive deep into consumer behaviour and market trends to guide and shape marketing strategies. Your understanding of the customer will drive everything we do.

Drive Growth & Performance:

• Impactful Strategy

  : Develop customer insight drives campaigns to build a compelling and relevant campaign

• ROI Focused

  : Manage the marketing budget effectively, ensuring that every campaign maximizes ROI while staying true to brand values.

• Brand track Survey:

  Gather data through various track surveys to monitor brand health, track brand awareness, and make informed decisions about brand strategy & marketing campaigns.

Collaborate & Lead:

• Multi agency liaison and internal stakeholder engagement are par for the course.

Who We’re Looking For:

You’re a Strategic Thinker:

• You thrive in creating long-term, big-picture strategies while also executing with precision.
• You have the ability to analyse data and turn it into actionable insights that drive brand growth.

You’re Creative & Curious:

• Innovation is at your core. You’re always looking for ways to make the brand fresh, exciting, and relevant.
• You are not afraid to challenge the status quo and bring bold ideas to the table.

You’ve Got Experience:

Bachelor’s degree or equivalent experience in brand building, public relations, communications, journalism, brand consulting or marketing or related field

10+ years of communications experience working to develop, build, and grow overall brand presence and narrative.

Exceptional writing/editing and storytelling skills.

Strong media strategy skills.

Consistent track record of successfully building brands across B2B brands

Broad business understanding, strong analytical abilities and critical, creative problem solver.

Experience managing cross-functional or cross-team projects

Experience in developing and leading high impact social and content strategies and engaging communities.

Drive and deliver outsized campaigns and engagements for key launch moments that activate the early adopter and developer community in a social-first way.

You’re a Strong Communicator:

• Your storytelling skills are unmatched—whether you're presenting to senior leadership or working with cross-functional teams, your communication is clear, engaging, and persuasive and rooted in insights

What We Offer:

• A global opportunity to work on a brand with deep global associations like Formula One

• A challenge that enables you to work with multi cultural teams and a global management team

• Tata Communications is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Ready to Make Your Mark?