Demand Generation Manager

About the Role:

As a Demand Generation Manager focused on Sales Led Growth (SLG), you will spearhead the design and execution of targeted campaigns that drive qualified pipeline and revenue growth through our sales channels. This role sits at the intersection of marketing and sales, requiring both strategic thinking and hands-on campaign execution to support our ambitious growth targets.

What will you do in this role?

• Execute and drive integrated demand generation campaigns across multiple channels, including but not limited to, LinkedIn advertising, display ads, ABM platforms, pay-per-lead programs, influencer partnerships, and virtual events
• Own MQL and pipeline opportunity targets for both new business and customer expansion
• Optimize conversion metrics across the funnel (MQL-SQL, SQL-Opportunity, Opportunity-Close)
• Develop and manage pay-per-lead programs and influencer marketing initiatives
• Partner with sales leadership to align campaign strategy with revenue targets
• Collaborate with marketing teams to ensure consistent messaging and positioning
• Work with data/analytics teams to measure and optimize campaign performance
• Regular reporting and insights presentation to key stakeholders

What do you bring to this role?

• Bachelor's degree in Marketing, Communications, or Business
• 5+ years of B2B SaaS demand generation experience targeting the US market, with proven track record in Sales Led Growth
• Demonstrated success managing a mix of integrated campaigns across platforms such as including but not limited to, Social ads (Linkedin), Display, Pay-per-Lead Campaigns, ABM, Influencer marketing, and online events
• Strong management and executional skills with experience using CRM (Salesforce), Marketing Automation (HubSpot), ABM and analytics tools (Tableau)
• Proven ability to work cross-functionally and manage multiple stakeholders
• Track record of meeting or exceeding pipeline and revenue targets
• Experience in high-growth SaaS environments
• Experience marketing to SMB and mid-market segments
• Experience in CCaaS or related markets
• Salesforce, HubSpot, or ABM platform certifications
• International marketing experience

SaaS Labs is a global SaaS company automating high-volume prospect and customer communications for sales and support teams at over 7000 growing businesses. One of the fastest-growing companies in India, SaaS Labs is backed by leading investors such as Peak XV Partners, Base10 Partners, and Eight Roads. Currently, our portfolio of products includes JustCall (Contact Center Software), Helpwise (Shared Inbox), EasyCalendar (Scheduling Software), CallPage (Callback Automation), and CallRoot (Call Tracking and Analytics).

SaaS Labs is a diverse international team with over 300 passionate problem solvers. With innovation, experimentation and customer obsession at the heart of its ethos, the company has been honored with 30+ innovation awards including the coveted Deloitte Technology Fast 50 and FT High Growth Companies (Asia Pacific).