Demand Generation Manager

About Spyne

Spyne

$16M in Series A

• AI-powered image, video, and 360° solutions for automotive dealers
• GenAI Retail Suite for Inventory, Marketing, and CRM across global markets
• 1,500+ dealers onboarded across the US, EU, and key markets
• Team of

  150+ passionate individuals

  , equally split across R&D and GTM

Explore Spyne AI Studio | Series A Announcement

Location: Gurugram | On-site | Full-time

Role Overview

Lead – Demand Generation

SEO

What Will You Do?

⚡️ SEO & Organic Growth

• Lead end‑to‑end

  SEO strategy

  — site audits, keyword research, backlink planning, and site optimization
• Collaborate closely with Product, Marketing, and Engineering to implement and measure impact
• Stay updated with

  search engine trends

  , best practices, and algorithm changes

📈 Conversion Rate Optimization (CRO)

• Build, test, and optimize landing pages and conversion flows for higher traffic‑to‑lead conversion
• Lead A/B testing, user experience reviews, and site optimization efforts
• Analyze site behavior and implement recommendations for better conversion metrics

🎯 Demand Generation & Funnel Management

• Plan, launch, and manage multi‑channel demand generation campaigns across paid and organic platforms
• Measure campaign effectiveness across metrics like CPL, CAC, MQL‑to‑Revenue conversion, and pipeline velocity
• Lead nurturing efforts to drive high‑quality MQLs and enable seamless conversion to revenue

💡 Analytics & Optimization

• Maintain and manage dashboards for campaign performance across traffic, lead, MQL, and revenue metrics
• Identify trends, bottlenecks, and growth opportunities within the marketing funnel
• Leverage marketing automation platforms (HubSpot, Marketo, or equivalent) for nurturing and conversion optimization

What We’re Looking For

• 5–8 years

  experience in Demand Generation roles, with a focus on

  SEO, CRO, and MQL‑to‑Revenue funnel optimization

• Strong knowledge of

  SEO best practices

  , site analytics, and conversion optimization techniques
• Hands‑on experience managing platforms like

  Google Analytics, SEMrush/Ahrefs, HubSpot, Marketo, Salesforce

  , or similar
• A data‑driven approach with a proven track record of optimizing marketing funnel metrics
• Strong communication and stakeholder management abilities across Product, Sales, and Marketing teams
• An agile mindset and comfort working in a high‑growth, fast‑paced SaaS environment

Why Join Spyne?

• 🚀

  High‑Growth Company

  – We’ve scaled revenues 5X in 15 months and are poised for another 3–4X growth in the coming year
• 👥

  High Ownership Culture

  – Autonomy, accountability, and room to make an impact every day
• 💻

  Best‑in‑Class Tools

  – Laptop of your choice + access to premium marketing platforms and analytics tools
• 🌍

  Global Impact

  – Build marketing strategies that drive results across the US, EU, and beyond
• 🥇

  Learning Culture

  – We hire sharp minds and foster a space for them to learn, experiment, and evolve
• 📈

  Exponential Growth

  – Join at the best time and scale your role, expertise, and career 10X with the company

scaling growth