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Infogain
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Data Science Architect (Standard)

Data Science Architect (Standard)

Infogain

0 years

0 Lacs

Gurugram Haryana India

Posted:2 months ago| Platform:

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Skills Required

data reporting analysis analyze report effectiveness marketing reports metrics engagement optimization targeting personalization strategies analytics pricing finance collaboration leadership visualization development software publishing engineering technology healthcare microservices automation iot azure portfolio

Work Mode

On-site

Job Type

Full Time

Job Description

Roles & Responsibilities Key Responsibilities: Digital Channels Reporting & Performance Analysis Track, analyze, and report on the effectiveness of digital marketing channels, including paid search, social media, email, and display advertising. Develop dashboards and reports to monitor key performance metrics (CTR, conversion rates, ROI, engagement, etc.). Provide insights on customer journeys, attribution modeling, and digital campaign optimization. Collaborate with marketing teams to improve targeting, personalization, and customer experience strategies. Marketing Analytics Work with the team to develop and implement frameworks to measure the effectiveness of marketing campaigns across multiple channels, Consumer Health care insights etc Analyse customer behaviour, campaign performance, and market trends to inform strategic decisions. Pricing Optimization Work with the team to develop and execute pricing models to maximize revenue and profitability. Conduct elasticity and sensitivity analysis to understand the impact of pricing changes. Collaborate with finance and product teams to implement dynamic pricing strategies. Media Mix Effectiveness Assess the performance of various media channels (digital, TV, radio, print, etc.) using advanced statistical models. Optimize media spend allocation to maximize reach and effectiveness. Work with marketing teams to adjust strategies based on performance insights. Strategic Collaboration and Reporting Partner with senior leadership to deliver actionable insights and recommendations. Develop and present detailed business reports and dashboards. Lead a team of analysts and foster a data-driven culture within the organization. Experience 12-14 Years Skills Primary Skill: Data Science Sub Skill(s): Data Science Additional Skill(s): Data Modeling, BI & Visualization Development, Data Science, Business Analysis (Software), Analytics Development, Digital Marketing Analytics, Digital Campaign Operations and Publishing About The Company Infogain is a human-centered digital platform and software engineering company based out of Silicon Valley. We engineer business outcomes for Fortune 500 companies and digital natives in the technology, healthcare, insurance, travel, telecom, and retail & CPG industries using technologies such as cloud, microservices, automation, IoT, and artificial intelligence. We accelerate experience-led transformation in the delivery of digital platforms. Infogain is also a Microsoft (NASDAQ: MSFT) Gold Partner and Azure Expert Managed Services Provider (MSP). Infogain, an Apax Funds portfolio company, has offices in California, Washington, Texas, the UK, the UAE, and Singapore, with delivery centers in Seattle, Houston, Austin, Kraków, Noida, Gurgaon, Mumbai, Pune, and Bengaluru. Show more Show less

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Data Science Architect (Standard)