CRM Lead

About Us:

Cureskin is a rapidly growing brand that offers a mobile app-based solution for personalized

skin care and dermatology guidance. We are committed to delivering high-quality products

to our customers while providing an exceptional user experience. As we continue to expand,

we are seeking a CRM Specialist to join our marketing team and enhance our customer

engagement strategies.

Role Overview:

As a CRM Specialist at Cureskin, you will play a crucial role in driving customer engagement,

retention, and loyalty through targeted marketing campaigns using the CleverTap platform.

You will collaborate with cross-functional teams to execute data-driven marketing strategies

that enhance customer experiences and contribute to the brand's growth. Your expertise in

CleverTap's capabilities will be instrumental in delivering personalized, timely, and relevant

messaging to our customers.

Key Responsibilities:

● CleverTap Campaign Management: Design, develop, and execute CleverTap

marketing campaigns across various channels, including push notifications, in-app

messaging, emails, SMS, and more.

● Segmentation and Personalization: Utilize CleverTap's segmentation capabilities to

create highly targeted customer segments based on demographics, behaviors,

preferences, and purchase history.

● Automation and Workflows: Set up automated workflows to engage customers at

different stages of the customer lifecycle, including onboarding, re-engagement,

upsell, and post-purchase follow-ups.

● A/B Testing and Optimization: Implement A/B tests to continuously improve

campaign performance, analyzing results and making data-driven recommendations

to enhance engagement and conversion rates.

● Data Analysis: Monitor and analyze campaign performance metrics, customer

behavior, and engagement data to identify trends, opportunities, and areas for

improvement.

● Cross-functional Collaboration: Collaborate with marketing, design, and development

teams to ensure consistent messaging and seamless user experiences across all

communication touchpoints.

● CleverTap Platform Expertise: Stay up-to-date with CleverTap's latest features,

updates, and best practices, applying this knowledge to enhance the brand's

marketing efforts.

● Reporting and Insights: Generate regular reports and provide insights to

management on campaign performance, customer engagement, and retention

metrics.

Qualifications and Skills:

● Bachelor's degree in Marketing, Business, or a related field (or equivalent

experience).

● Proven experience (3+ years) as a CleverTap Specialist or similar role, preferably

within a D2C brand or e-commerce environment.

● Proficiency in working with CleverTap or similar marketing automation platforms.

● Strong understanding of customer segmentation, audience targeting, and

personalization strategies.

● Analytical mindset with the ability to interpret data, draw insights, and make data-

driven decisions.

● Experience with A/B testing methodologies and campaign optimization.

● Excellent written and verbal communication skills.

● Detail-oriented, with a commitment to delivering high-quality work within deadlines.

● Collaborative team player with the ability to work cross-functionally in a fast-paced

environment.

Benefits:

● Competitive salary and benefits package.

● Opportunity to work with a dynamic and passionate team.

● Hands-on experience with a rapidly growing D2C brand.

● Room for growth and professional development.

If you are a driven and creative individual with a passion for leveraging your capabilities to

enhance customer engagement and drive business growth, we encourage you to apply and

become part of the Cureskin marketing team. Please submit your resume, along with a cover

letter detailing your relevant experience and how you would contribute to our brand's

success.