Campaign Analyst

About the Company At R Systems, we are shaping the future of technology by designing cutting-edge software products, platforms, and digital experiences that drive business growth for our clients. Our product mindset and advanced engineering capabilities in Cloud, Data, AI, and Customer Experience empower us to deliver innovative solutions to key players across the high-tech industry. This includes ISVs, SaaS, and Internet companies, as well as leading organizations in telecom, media, healthcare, finance, and manufacturing. We are Great Place to Work® Certified™ in 10 countries where we have a full-time workforce - India, the USA, Canada, Poland, Romania, Moldova, Indonesia, Singapore, Malaysia, and Thailand. This means we are a dynamic, global team that values continuous learning, collaboration, and innovation. Join us and experience a workplace where your contributions are celebrated, and your growth, development, and well-being are at the heart of everything we do!! Company Link : R Systems | Digital Product Engineering Job Description: Mandatory Skills : M arket research and analysis, Campaign Analytics Experience : 4 to 9 years Roles & Responsibilities: 1. **Campaign Development**: Execute campaign strategy developed by Growth Marketing Director across Google Paid Search, Google Ads, and LinkedIn to achieve business objectives. 2. **Experience with 6sense**: Utilize 6sense for account-based marketing setting up and executing targeted display campaigns identified by Growth Marketing Director. 3. **Data Analysis and Reporting**: Analyze campaign performance data, create reports, and visualize data to track key metrics and optimize campaigns. 4. **Collaborate with Senior Market Research Analyst**: Work closely with the Senior Market Research Analyst to ensure research insights are integrated into campaign strategies. 5. **Monitor Campaign Performance**: Continuously monitor and analyze campaign performance, making data-driven adjustments to improve effectiveness. 6. **Audience Segmentation**: Develop and implement audience segmentation strategies to target specific customer groups effectively. 7. **Stay Updated on Industry Trends**: Keep abreast of industry trends, platform updates, and best practices to ensure campaigns are current and effective. 8. **Support Team Collaboration**: Collaborate with marketing, sales, and product development teams to align campaigns with overall business goals. 9. **Client Interaction**: Engage with clients to understand their campaign needs and provide tailored marketing solutions. Show more Show less