Asst. General Manager – Aftermarket & Dealer Development

Job Title: Asst. General Manager – Aftermarket & Dealer Development Location: Mumbai / Bangalore / Noida (PAN India Role) Reports To: Department Head Industry: FMCD / Kitchen Appliances Qualifications: B.E. / B.Tech (Mechanical, Electrical, or Electronics preferred) MBA from a reputed institution is an added advantage Experience: 10–15 years in aftermarket and dealer/channel sales Minimum 5 years in a regional or national leadership role Proven success in building and managing large-scale dealer networks across geographies Purpose of the Position: To lead the aftermarket business nationally through a structured dealer development strategy. This includes appointment and onboarding of new dealers, training and capability development, driving revenue growth, and ensuring operational and policy compliance. The role serves as a key interface between sales, service, and dealer networks to achieve business targets and enhance brand presence. Key Responsibilities: 1. Sales & Strategy Execution Design and drive national sales plans aligned with business goals. Monitor and ensure achievement of national dealer sales budgets. Collaborate with regional branches to align dealer targets and product focus. 2. Dealer Development & Network Management Identify and develop potential pockets for dealer recruitment in consultation with branches. Lead the dealer onboarding process including screening, agreement execution, and infrastructure audits. Review and update dealer performance and status periodically to maintain an active and effective network. 3. Performance Monitoring & Management Conduct quarterly, half-yearly, and annual performance reviews for dealers. Share performance reports and issue target letters to dealers. Develop support plans for underperforming dealers and ensure alignment to targets. 4. Training & Capability Building Coordinate product and system training for channel partners (including core/non-core, entry-level to advanced products). Facilitate training through company LMS/CRM systems (e.g., Infonet, online ordering, warranty). Classify dealers into tiers (Gold, Silver, Bronze) based on performance, capability, and infrastructure. 5. Operational Excellence & Support Ensure resolution of dealer grievances in coordination with service and branch teams. Facilitate smooth handover of low-performing direct accounts to dealers as per strategy. Ensure dealer rebate processes are handled accurately and timely in collaboration with Finance. 6. Sales Promotion & Brand Engagement Plan and implement dealer-specific campaigns, schemes, and trade participation activities. Drive visibility and engagement through branding initiatives and CRM-driven dealer visits. Support dealers in sales execution through demos, customer interactions, and promotions. 7. Policy Compliance & Governance Ensure adherence to finance, HR, and service policies by all dealers. Maintain compliance with dealer agreements including payment terms and territory norms. Conduct audits to verify dealer infrastructure and operations meet company standards. Key Performance Indicators (KPIs): Dealer network expansion and retention Achievement of national aftermarket sales budget Onboarding and activation of new dealers Timely collections and adherence to rebate and credit policies Dealer satisfaction and grievance resolution metrics Training coverage and infrastructure compliance CRM usage and visit documentation Skills & Competencies: Technical: National Channel & Dealer Management Strategic Sales Planning Sales Analytics & Forecasting Financial Acumen (Incentives, Rebates, Budgeting) Behavioral: Strong Communication & Influencing Skills Customer-Centric & Relationship-Driven High Execution Bias & Problem-Solving Leadership & Cross-Functional Collaboration Other Requirements: Willingness to travel (25–30%) Proficiency in Microsoft Office / Google Workspace Valid driving license Show more Show less