Associate/Sr. Associate, Digital Marketing & Communications

About Centre for Civil Society (CCS)

The Centre for Civil Society (CCS) is one of India’s leading think tanks, working to advance social change through public policy. Through research, outreach and training, CCS promotes choice, accountability, and inclusive prosperity across sectors like education, livelihoods and governance. As we expand our presence and engagement, we are looking for a driven and strategic professional to lead our digital outreach efforts at the organizational level.

About the Role:

As Senior Associate – Digital Marketing & Communications, you will be responsible for end-to-end digital marketing and communications initiatives for CCS and managing CCS digital properties. You will oversee content strategy and review, SEO and analytics, social media campaigns, and cross-platform stakeholder engagement. This role is ideal for someone who combines content sensitivity with performance-oriented marketing skills.

The ideal candidate should have proven expertise in managing new media for organisations, have an eye for good design and possess excellent communication skills. Interest in public policy would be deemed an advantage.

Key Responsibilities:

Digital Marketing Strategy & Execution

• Manage CCS' presence across all social media channels.
• Design and execute comprehensive digital marketing strategies to enhance organizational visibility, promote programs, and stakeholders’ engagement.
• Plan and run paid campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and X.
• Monitor campaign performance, analyze metrics, and adjust tactics for optimal results.
• Create and update a social media calendar that effectively highlights the work done by CCS

Content Oversight & Messaging

• Review and refine content across platforms - social media, newsletters, websites, blogs, emailers, and ad copy for clarity, tone and consistency.
• Collaborate with internal teams to ensure that program messaging aligns with organizational branding and audience needs.
• Create and manage monthly content calendars in line with CCS campaigns and key milestones.
• Develop compelling copy for online (websites, landing pages, emailers, newsletters, ad copy) and offline materials (brochures, pamphlets, posters).
• Produce original content for social media posts, videos, podcasts, blogs, and websites to highlight CCS’s work.
• Work with the design team to ensure timely production and delivery of communication materials.
• Write scripts for videos and podcasts and coordinate with design team for production.
• Identify brand-building opportunities to engage audiences and foster authentic and positive interactions.

Search Engine Optimization (SEO)

• Optimize website and campaign landing pages to improve search visibility and user experience.
• Conduct keyword research and competitor analysis to refine SEO strategies.
• Monitor SEO performance and implement data-driven improvements.

Analytics & Reporting

• Use tools like Google Analytics, Meta Business Suite, and Search Console to track the performance of web properties and campaigns.
• Prepare monthly reports with actionable insights for program and leadership teams.
• Define and track key performance indicators (KPIs) for digital outreach initiatives.
• Evaluate the effectiveness of digital campaigns and adapt strategies to improve outcomes over time.

Stakeholder Coordination & Brand Engagement

• Liaise with design and program teams to create engaging and branded content.
• Identify opportunities for brand engagement, partnerships, and online advocacy.
• Support media outreach, influencer collaboration, and audience targeting strategies.