Assistant Manager - Events & Marketing Operations

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Role Overview

Key Responsibilities

• Event Management (60%)
• Lead end-to-end planning and execution of events (physical, virtual, and hybrid).
• Develop and manage event budgets, timelines, and logistics.
• Collaborate with internal stakeholders (sales, HR, leadership) to define event objectives and success metrics.
• Identify and coordinate with vendors, venues, agencies, and technology partners.
• Supervise event branding, collateral, giveaways, booth designs, and experience zones.
• Drive registration, participation, and post-event engagement using CRM and marketing automation tools.
• Ensure timely reporting, post-event analysis, social media promotions, and ROI measurement.
• Stay updated on event trends and technologies to drive innovation in event delivery.
• Marketing Operations & Digital Marketing (25%)
• Develop and implement scalable marketing operations processes to enhance campaign efficiency and reporting.
• Manage marketing automation workflows, CRM integrations, and lead scoring mechanisms.
• Oversee digital marketing initiatives related to event promotions, including email campaigns, PPC ads, and social media outreach.
• Optimize website landing pages, content, and event registration flows for improved user experience and conversion rates.
• Collaborate with SEO and content teams to enhance event visibility and organic reach.
• Track and report digital marketing performance metrics for continuous improvement.
• Customer Interaction & Reporting (15%)
• Attend all incoming prospect and customer calls/inquiries originating from the website.
• Qualify leads, provide basic information, and forward relevant details to sales or support teams.
• Maintain a structured log of all incoming interactions and prepare weekly reports for senior management.
• Coordinate closely with the sales and CRM teams to ensure smooth handover and follow-up.
  

Requirements

• Bachelor's degree in marketing, Communications, Event Management, or related field
• 5+ years of hands-on experience in B2B event management, preferably in IT/Tech/Software domain
• Experience in customer service or lead handling is a plus
• Strong project management and multitasking skills
• Excellent communication, negotiation, and interpersonal skills
• Familiarity with tools such as Salesforce, Eventbrite, MS Office, and virtual event platforms
• Ability to travel domestically and occasionally internationally for event execution
• High attention to detail and problem-solving ability under pressure
  

Preferred Qualities

• A proactive communicator with a customer-first attitude
• Experience in handling both digital events and in-person activations
• Ability to work independently and report clearly to management
• Tech-savvy, with a keen interest in marketing automation and digital engagement
• Creative thinker with a passion for crafting unique event experiences
• Demonstrated ability to manage large-scale events independently
• Prior experience working with CXOs and senior stakeholders