Senior Analyst, Marketing and Communications

Do you think creatively about packaging messages and materials? Are you passionate about your brand, and does your content stand out from the noise? Are you comfortable working in virtual teams and coordinating with large groups? Then, you are in the right place! What matters most is, what you have done, and how that speaks to what you can do.

The team

Global Marketing and Communications directs, manages, and coordinates high impact, global marketing campaigns to deliver on the sector/industry, business and member firms marketing strategies to promote solutions/services, business and industry insights, and create a unique client experience. These multifaceted marketing campaigns are designed to enhance Deloitte brand eminence, reaching a diverse range of internal and external stakeholders, including clients, media, government, non-government organizations, industry influencers, and the internal Deloitte network

The Marketing Content Development Staff role is responsible for the development of a variety of customized marketing content and supporting deliverables, including web content, social media content, brochures, capability decks, event invites and ensuring accuracy of distribution lists for communication purposes. Individuals in this role report to the Marketing Content Development/Design Manager, working closely with multiple stakeholders within the Global Marketing & Communications competency.

Work you’ll do

Marketing content strategy: develop and execute

• Work with campaign managers, industry/sector teams, and the communications team to understand campaign needs, objectives and scope to effectively develop relevant and innovative content
• Understand and translate business objectives into tangible and measurable marketing campaign plans; Socialize these plans with the industry and marketing leadership and get stakeholder buy-in
• Design compelling marketing campaigns and activations based on business needs and growth plans
• Understand the digital marketing channels (web, social, email) and develop appropriate content for each
• Create high quality, impactful marketing and communications content in support of the overall marketing and communications plan, including internal toolkits, newsletters, digital and mobile channel copy (Deloitte.com, intranet, social media)
• Provide guidance on Search Engine Optimization using available tools and technologies
• Track the latest trends around channels, formats, and competitor activities around key issues to develop cutting-edge marketing content
• Have a thorough grasp of content that is available and repurpose information resourcefully to improve turnaround time
• Build custom presentations as required to meet the needs of the stakeholders, and ensure all presentations are visually appealing and brand compliant

Marketing analytics and impact measurement

• Support overall marketing effectiveness measurement and ROI processes
• Collate metrics and help create campaign impact reports for the leadership
• Demonstrate a data-driven marketing mindset and use campaign results to suggest changes to future campaigns
• Recommend and develop KPIs and benchmarks to inform campaign strategy based on past campaign performance and broader industry benchmarks
• Contribute to the success of the Global Marketing team through regular participation in discussions and sharing of best practice

Service excellence

• Collaborate with Marketing & Communication stakeholders including the digital channels team, communications team, internal knowledge services team, and the analytics team to define campaign goals, disseminate content seamlessly across channels, assist with campaign launch, and measure campaign success
• Ensure compliance with legal and DTTL brand standards for marketing deliverables as appropriate
• Assist with team’s daily operations, and build strong relationships with all the stakeholders

Network: build relationships/coordinate with collaborating teams

• Share best practices with the broader marketing community as well as industry/sector teams
• Build relationships with the broader network – Brand team, Knowledge Program, Insights, Solutions, D.com, Social Media, as well as other marketing support teams residing in Hyderabad or within Global

Qualifications

• Master’s Degree in marketing, communications, business administration or related fields or an MBA would be a plus
• 3-5 years of experience in a marketing, marketing analytics or internal communications role with a data-driven marketing mindset

Skills

• Strong oral and written communication skills
• Advanced proficiency in Microsoft Office applications, especially Microsoft Excel and Microsoft PowerPoint
• Good knowledge of data visualization, with an emphasis on developing high-quality presentations for use in leadership meetings and client interactions
• High attention to detail
• Good multi-channel reporting capabilities—web, mobile, and print
• Strong project management and coordination skills, with an ability to manage multiple projects at once

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