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Senior Associate-Growth

4 years

3 - 4 Lacs

Calicut

Posted:6 days ago| Platform: GlassDoor logo

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Skills Required

code learning strategy design retention marketing engagement notifications data collaboration content communication strategies messaging personalization drive analytics tracking analyze effectiveness firebase segmentation orchestration test testing crm mapping logic workflow automation synthesize

Work Mode

On-site

Job Type

Part Time

Job Description

Job Code
JOB001503
Designation
Senior Associate - Growth
Business Vertical
XYLEM LEARNING
Key Responsibility
Lifecycle Campaign Strategy & Execution: ? Design, execute, and optimize retention marketing campaigns focused on increasing student engagement, course completion rates, subscription renewals, and re-activation. ? Use MoEngage to manage personalized multi-channel campaigns across push notifications, in-app messages, emails, and WhatsApp Messages. ? Map learner journeys and create automated workflows using MoEngage Flows and Smart Triggers based on behavioral and academic engagement data. ? Cross-Functional Collaboration: ? Work closely with Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones, curriculum needs, and platform updates. ? Partner with Brand and Creative teams to ensure learner messaging is consistent, motivational, and aligned with educational goals. ? Content Personalization & Engagement: ? Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers, inactive students). ? Drive engagement through nudges, reminders, motivational content, milestone celebrations, and academic performance insights. ? Performance Analytics & ROI Tracking: ? Track and analyze key retention KPIs, including batch enrollments, course purchases, lesson engagement, active learners, course completion rates, D7/D30 retention, and subscription renewal rates to evaluate learner behavior, campaign effectiveness, and overall platform engagement. ? Analyze campaign performance via MoEngage Analytics, Google Firebase, and internal dashboards, providing data-backed insights and recommendations. ? Platform Mastery: ? Deep knowledge of MoEngage, including its segmentation engine, real-time triggers, campaign orchestration, and predictive analytics. ? Familiarity with WebEngage, CleverTap, or Braze is a plus, but MoEngage experience is mandatory. ? Maintain a test-and-learn mindset, using A/B and multivariate testing to improve creative and channel performance.
Location
Kozhikode
State
Kerala
Country
India
Educational Qualification
Bachelor’s degree in Marketing, Business, Education, or a related field. ? 4 years of experience in retention, lifecycle, or CRM marketing, preferably within EdTech. ? Proven success managing user retention and engagement campaigns with measurable results. Building retention campaigns from scratch, including journey mapping and trigger logic, is a plus. ? Hands-on experience with MoEngage, including workflow automation, segmentation, and analytics. ? Strong analytical skills; ability to synthesize learner data into actionable strategies.
Age
24-30
Experience
2-3 Year
Salary Range
30000 -40000

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Xylem Learning App
Xylem Learning App

E-Learning Providers

Kozhikode Kerala

1001-5000 Employees

114 Jobs

    Key People

  • Jane Doe

    CEO

  • John Smith

    CTO

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