Search Engine Optimization Analyst

Job Description

Job Title: SEO Analyst Experience: 2 to 4 Years No.of Position: 1 Location: Coimbatore We are looking for an experienced and strategic SEO Analyst with 2 - 4 years of hands-on experience. The ideal candidate will have a deep understanding of search engine algorithms, technical SEO, and business objectives, with proven experience in improving website rankings, driving qualified organic traffic, and increasing conversions. Key Responsibilities: ● Develop and implement comprehensive SEO strategies to improve website rankings, grow organic traffic, and boost conversion rates. ● Conduct in-depth keyword research and identify relevant keywords and topics aligned with business goals. ● Execute on-page SEO strategies, including metadata, content structure, internal linking, and schema markup. ● Perform technical SEO analysis and improvements, including site speed, mobile responsiveness, crawling and indexing issues, sitemap and robots.txt optimization, and schema implementation. ● Conduct backlink audits, monitor backlink profiles, and manage high-quality link-building submissions. ● Track and analyze performance using tools such as Google Analytics, Google Search Console, and Google Tag Manager; provide actionable insights and regular performance reports. ● Utilize industry tools including SEMrush, Ahrefs, Moz, Screaming Frog, etc., for SEO audits, competitor analysis, and strategy execution. ● Optimize websites for local SEO, including Google My Business (GMB) listing management and local citations. ● Collaborate with internal teams (content, design, development) to implement SEO best practices effectively. Required Skills & Qualifications: ● Minimum 2 years of proven experience in SEO. ● Proficiency in tools such as SEMrush, Moz, Ahrefs, Screaming Frog, Google Analytics, Google Search Console, and Google Tag Manager. ● Strong understanding of search engine algorithms, ranking factors, SEO best practices, and technical SEO. ● Solid knowledge of on-page, off-page, local SEO, and technical optimization techniques. ● Analytical mindset with the ability to interpret data, spot trends, and make data-driven decisions. ● Stay up-to-date with evolving SEO trends, search engine algorithm updates, and industry best practices. ● Good understanding of business objectives and aligning SEO strategies to support them. ● Excellent communication and team collaboration skills. ● Content writing skill is a plus. Show more Show less