Search Engine Optimization Analyst

Job Description

Role and Responsibilities: Perform ongoing keyword discovery, expansion, and optimization Research and implement search engine optimization recommendations Research and analyze competitor links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies. Optimize copy and landing pages for search engine marketing Requirements Requirements: 5 years of experience with Digital Marketing with SEO concepts. Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools Experience with bid management tools Experience with A/B and multivariate experiments Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM Skills: SEO SEM SMO Google Analytics Google Tag Manager Google Search Console UberSuggest MOZ Benefits Best in the industry