Product Marketing

Job Description

Location: Coimbatore Role: Product Marketing Manager YOE: 2 - 4 Years Skills: Strong communication skills, creative thinking, ability to learn quickly, and an interest in marketing strategies. Benefits: Learn more about our perks below Who We Are We are Foxsense Innovations - a bunch of passionate developers that love solving complex business problems through products and tools we build from scratch. Weʼve been at it for over 5 years now, and weʼve serviced over 50 happy customers around the world, while also building several in-house micro-SaaS tools for the market (all of this while being bootstrapped and profitable). Our team is rapidly growing, and weʼre in an exciting phase of our 1-10 journey. This is an opportunity for anyone who wants to experience this journey with us. About The Role We are looking for a driven Product Marketing Manager who will be responsible for driving go-to-market activities, competitive intelligence, messaging and positioning of our products. If you have a deep understanding of user’s psychology and enjoy solving complex problems, if you are passionate about carefully researching customer needs and developing great communication strategies to answer them, we have the perfect job for you! Responsibilities Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria. Understand the competitive landscape—be an expert on our competition and how they are positioned. Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas. Understand and document our buyer’s process, including where they get information, and the who*,* what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes. Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan. Act as the primary thought leader for the products you support externally, including speaking engagements and written works. Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. Propose and keep within a budget Research competitor offerings Recruit and develop a team of product marketing executives Skills & Requirements 2-4 years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research) Proficient in productivity applications such as Microsoft Office, Project or Basecamp. Comfortable using collaboration and CRM tools such as Slack and Salesforce. Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics. Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram. Must be a public speaker, comfortable in front of large, senior groups, and a solid writer. Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player. Education Bachelors’ degree in Business or Marketing; MBA preferred Hereʼs Why Youʼll Love Interning With Us Unlimited sick leave policy, and a generous paid leave plan to ensure you get time off work whenever you need it A competitive and rewarding start-up culture that motivates you from day one, along with regular team-building activities Delicious lunch along with snacks and refreshments at office, so that hunger pangs never affect your A-game We have a yearly annual retreat for the team to unwind and enjoy - we went to Vagamon last year, who knows where we go this year! If that's not enough, there's always more! Need a breather? Game with Foxes at the TT. There's a scoreboard! Our wholesome health care plans care for you - whenever, wherever. Embrace growth! Learn & grow from peers - You'll find budding freshers, seasoned veterans - you name it. We take unwinding as seriously as we do hustling - game nights are our way of downtime. Collaboration is vital for us - your value isn’t limited to your responsibilities! Feel free to lurk in other departments and share your thoughts! Weʼre glad youʼve made it this far! If you're passionate about learning and growing in product marketing within a dynamic, fast-paced startup environment, we’d love to have you on board. Show more Show less