Performance Marketing Manager

Job Summary:

Performance Marketing Manager

Google Ads, Meta Ads, content strategy, agency management, and budget optimization

Experience:

Key Responsibilities:

• Paid Media Strategy & Execution: Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
• Budget Planning & Optimization: Manage ad spend efficiently to maximize conversions while ensuring optimal cost per acquisition (CPA) and return on ad spend (ROAS).
• Content Planning & Management: Collaborate with content and creative teams to align ad creatives, messaging, and landing pages for maximum impact.
• Data Analysis & Performance Tracking: Monitor campaign performance, analyze key metrics, and generate insights to improve targeting, bidding strategies, and overall effectiveness.
• A/B Testing & Conversion Optimization: Continuously test ad copies, creatives, and landing pages to enhance conversion rates.
• SEO & Retargeting Strategy: Implement strategies for remarketing, lookalike audiences, and customer segmentation to drive engagement and sales.
• Agency & Vendor Management: Oversee external agencies, freelancers, and partners to execute and optimize paid media strategies.
• Competitor & Market Analysis: Keep track of industry trends, competitor strategies, and emerging digital marketing opportunities.
  

Key Requirements

• 3+ years of experience in performance marketing, paid media, and digital advertising.
• Proven success in scaling Google Ads, Meta Ads (Facebook, Instagram), and other performance marketing channels.
• Strong expertise in budget management, bid strategy, and campaign optimization.
• Hands-on experience with Google Analytics, Google Tag Manager, and other tracking tools.
• Understanding of SEO, landing page optimization, and content marketing.
• Ability to analyze data-driven insights and translate them into actionable marketing strategies.
• Experience in agency/vendor management and working with creative teams.
• Strong problem-solving skills and the ability to thrive in a fast-paced environment.
  

Preferred Skills

• Experience in healthcare, wellness, or e-commerce industries is a plus.
• Knowledge of CRM, email marketing, and automation tools to enhance campaign performance.
• Familiarity with programmatic advertising and affiliate marketing.