Performance marketer

Requirements

About the Role:

Performance Marketer

Key Responsibilities:

• Paid Campaign Management: Plan, execute, and manage paid advertising campaigns across platforms such as Facebook, Instagram, Google Ads, LinkedIn, and others.
• Audience Targeting & Segmentation: Create highly targeted and personalized ad campaigns by leveraging audience data, interests, behaviors, and retargeting strategies.
• Performance Optimization: Monitor and analyze ad performance regularly to ensure optimal ROI. Optimize campaigns for conversions, cost per acquisition (CPA), and return on ad spend (ROAS).
• Creative Testing: Work closely with the content and design teams to create compelling ad copies, creatives, and landing pages. Run A/B tests to determine what resonates best with target audiences.
• Analytics & Reporting: Track, analyze, and report on campaign performance using tools such as Google Analytics, Meta Ads Manager, and other analytics platforms.
• Budget Management: Allocate and manage paid media budgets effectively, ensuring maximum impact and efficiency.
• Market Research: Stay updated on the latest trends in digital marketing, advertising platform updates, algorithm changes, and competitor strategies.
• Cross-Functional Collaboration: Work collaboratively with product, content, and sales teams to align marketing efforts with overall business goals.
• Funnel Optimization: Understand and optimize user journeys, landing pages, and calls to action to reduce bounce rates and improve conversion rates.
• Growth Strategy: Contribute to the overall digital growth strategy by identifying new channels, partnerships, and tools that can improve performance outcomes.
  

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 2 years of hands-on experience in performance marketing with a proven track record of managing successful paid campaigns.
• Deep understanding of social media platforms and paid advertising, including Facebook Ads Manager, Google Ads, YouTube, and LinkedIn Ads.
• Proficiency in Google Analytics, UTM tracking, and basic funnel analysis.
• Strong analytical skills and the ability to interpret campaign data and translate it into actionable insights.
• Familiarity with ad tracking, attribution modeling, and third-party marketing tools.
• Excellent communication, project management, and organizational skills.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Creative mindset with a focus on data-driven decision-making.
• Certification in Google Ads, Meta Blueprint, or related platforms is a plus