Performance marketer

Job Title: Performance Marketer / Paid Ads Expert Location: Lucknow Type: Full-Time Industry: Travel & Tourism Company: House of Travellers 🎯 About Us House of Travellers is a growing travel company offering curated holiday experiences across domestic and international destinations. We're expanding our digital presence and looking for a performance marketer to drive qualified leads and maximize our ad ROI. 🛠 Key Responsibilities Plan, create, and manage high-converting paid ad campaigns across: Google Ads (Search, Display, YouTube) Meta Ads (Facebook & Instagram) Optimize ads for lead generation, ROAS, and CTR/CPC benchmarks. Conduct keyword research, competitor analysis, and audience targeting. Track, report, and analyze performance metrics using tools like Google Analytics, Facebook Ads Manager, etc. Test A/B creatives, landing pages, and ad copies regularly. Collaborate with the content team for creative briefs and ad requirements. Build basic retargeting funnels and lookalike audiences. ✅ Requirements Proven experience running Google & Meta ad campaigns (minimum 1–2 years). Solid knowledge of lead generation strategies in service businesses (travel/tours preferred). Comfortable managing ad budgets from ₹15,000 to ₹1,00,000+/month. Hands-on with Facebook Ads Manager, Google Ads, Google Tag Manager, and UTM setup. Basic understanding of landing page optimization and funnel building. Strong data analysis and decision-making skills. Self-driven and results-oriented. 💼 Preferred (Bonus Points) Experience in travel or hospitality campaigns. Knowledge of WhatsApp automation, CRM integrations, or email marketing. Google Ads / Meta Blueprint certified. Show more Show less