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Koffeetech Communications
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Paid Media Executive

Paid Media Executive

Koffeetech Communications

1 - 2 years

0 Lacs

Mumbai Maharashtra India

Posted:18 hours ago| Platform:

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Skills Required

marketing strategy drive data planning monitoring ads analytics metrics effectiveness testing targeting design reports strategies tracking excel reporting communication teamwork collaborative learning

Work Mode

On-site

Job Type

Full Time

Job Description

Paid Media Executive

Job Summary:

As a Paid Media Executive, you will be responsible for planning, executing, monitoring, and optimizing paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and others. You will work closely with the strategy, creative, and analytics teams to ensure campaigns meet business and client goals.

Key Responsibilities:

Plan and execute paid ad campaigns across Google, Meta, LinkedIn, and other relevant platforms.
Monitor daily performance metrics to understand effectiveness and identify opportunities for improvement.
Optimize campaigns for maximum ROI, CTR, and conversion performance.
Conduct A/B testing for creatives, audience targeting, and messaging.
Collaborate with the design and copy teams to develop effective ad assets.
Generate performance reports and share actionable insights with internal teams and clients.
Keep up with industry trends, new ad formats, and platform updates.

Requirements:

1-2 years of hands-on experience in managing paid campaigns (Google Ads, Facebook/Instagram Ads, etc.).
Strong understanding of digital media KPIs — CPC, CTR, CPA, ROAS, etc.
Proficiency in ad platforms (Google Ads Manager, Meta Ads Manager, etc.).
Knowledge of audience targeting, bidding strategies, and remarketing techniques.
Familiarity with Google Analytics, UTM tracking, and performance dashboards.
Analytical mindset with strong Excel/reporting skills.
Ability to multitask and manage timelines efficiently.
Excellent communication and teamwork skills.

What We Offer:

A performance-driven, collaborative work culture
Opportunities to work on varied brands across industries
Hands-on learning with latest tools, trends, and strategies
Career growth based on results, not just experience

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