Paid Media Executive

As a Paid Media Executive at Offshore Marketers, a dynamic and data-driven digital marketing agency based in Mohali, Punjab, your primary responsibility will be to plan, create, and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads platforms. Your expertise in optimizing digital ad spend, conducting audience & keyword research, and monitoring campaign performance will be crucial in driving measurable results and maximizing ROI for our clients. You will work closely with the marketing team to align paid campaigns with overall marketing strategies and conversion funnels. Additionally, you will be expected to stay updated with the latest platform updates, industry trends, and best practices in paid media advertising to ensure the success of the campaigns. Key Responsibilities include: - Campaign Management: Plan, create, and manage paid advertising campaigns across Meta Ads and Google Ads platforms. - Audience & Keyword Research: Conduct thorough audience segmentation, keyword research, and competitive analysis. - Performance Monitoring: Analyze data and implement optimizations to improve key metrics. - Ad Creatives: Coordinate with designers to create ad copy and creatives aligned with campaign goals. - A/B Testing: Execute tests on ad creatives, targeting, bidding strategies, and landing pages. - Reporting: Prepare data-driven performance reports and actionable insights for internal teams and clients. - Budget Management: Allocate budgets effectively across campaigns to maximize ROI. Requirements: - Bachelor's degree in Marketing, Advertising, Business, or a related field. - Minimum 1 year of hands-on experience managing Meta Ads and Google Ads campaigns. - Strong analytical skills and experience with ad platforms like Facebook Ads Manager, Google Ads Manager, and Google Analytics. - Familiarity with audience targeting, retargeting, and conversion tracking setups. - Basic understanding of landing page optimization and funnel strategy. - Excellent communication and presentation skills. - Certification in Google Ads or Meta Blueprint is a plus. If you are passionate about digital marketing, have experience in managing Meta and Google Ads campaigns, possess strong analytical skills, and are eager to drive results in a competitive digital landscape, we encourage you to apply for this Full-time Paid Media Executive position with us.,