Marketing Program Manager

1 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Program Manager (Marketing Operations) – B2B SaaS, International


Key Responsibilities


NAL (Named Account List) Management & Enrichment

  • Oversee the integrity, accuracy, and ongoing enrichment of the global Named Account List.
  • Segment and profile accounts using firmographic, technographic, and behavioral data.
  • Develop processes for continuous NAL updates, deduplication, and validation for international regions.
  • Collaborate with sales, product marketing, and account-based marketing (ABM) teams to ensure alignment of account tiers and ICP (Ideal Customer Profile) definitions.

Analytics & Marketing Data Operations

  • Design, build, and automate dashboards tracking marketing performance: MQLs, SQLs, conversion rates, opportunity pipeline, channel ROI, and campaign attribution.
  • Monitor and analyze marketing funnel data to provide actionable insights for demand generation and ABM programs.
  • Partner with sales operations and RevOps to ensure consistent attribution and data hygiene across systems (CRM, MAP).
  • Identify gaps and recommend solutions to improve data quality and reporting.

Technology & Tooling

  • Own marketing data integrations and enhancements across platforms such as Salesforce, HubSpot, etc.
  • Evaluate and implement enrichment and data quality tools for account/contact intelligence.
  • Stay current with marketing analytics trends, presenting new technologies and automation opportunities to leadership.


Key Skills & Qualifications

  • 1+ years in

    Marketing Operations/program management

    , preferably with

    B2B SaaS

    or technology companies.
  • Strong expertise in

    data stewardship

    : segmentation, enrichment, and profiling of global account lists.
  • Proven experience building dashboards and running data analysis (

    Excel, Tableau, Power BI, or equivalent BI tools

    ).
  • Deep understanding of

    marketing funnels

    (MQL, SQL, Opportunity, Revenue) and attribution methodologies.
  • Strong project management and communication skills; ability to partner with stakeholders across regions and functions.
  • Analytical mindset with high attention to detail; proactive in surfacing insights and driving improvements.
  • Bachelor’s degree in business, marketing, data analytics, or related field.


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