Marketing Operations Specialist

About Company:

Tudip Technologies Pvt. Ltd is a CMMI Level 5 extreme technology company. Careers at Tudip Technologies are not just jobs, but a promise of a bright and dynamic future. Tudip provides ample opportunities to grow within the company technically as well as a technocrat by promoting entrepreneurship. Tudip Technologies’ careers will enable you to help clients enhance and improve while you build your career. We are a place which defines Integrity, Innovation, and Serenity. Tudip provides you a better platform that transforms an individual into an experienced and immensely skilled professional through an ethical and vibrant business environment. We are here for effective client servicing, taking care of our employees’ needs, and creating a success story to remember.

Job Summary:

We’re looking for a seasoned Marketing Operations Specialist with 6+ years of experience to optimize marketing systems, enhance data accuracy, and drive scalable campaign execution. This role involves managing MarTech tools, building workflows, enabling reporting, and supporting strategic marketing decisions.

Responsibilities:

• Manage marketing automation platforms (e.g., Marketo, HubSpot) to build campaigns, workflows, and nurture programs.
• Maintain marketing and CRM data integrity; oversee lead scoring, segmentation, and syncing.
• Develop dashboards and performance reports (conversion rates, ROI, attribution).
• Improve campaign processes, operational efficiency, and lead lifecycle flows.
• Administer MarTech stack, including tool evaluation, setup, and integration.
• Collaborate with demand gen, content, digital, and sales teams for campaign execution.
• Ensure compliance with data privacy regulations (e.g., GDPR, CAN-SPAM).

Requirements:

• 6+ years in marketing operations or related field
• Deep knowledge of MAPs (Marketo, HubSpot, Pardot) and CRM systems (Salesforce)
• Strong analytical/reporting skills; experience with BI tools (e.g., Tableau, Excel, Power BI)
• Understanding of lead management, campaign workflows, and funnel metrics
• Excellent communication, documentation, and project coordination skills
• Bachelor’s in Marketing, Business, or relevant field
• Bonus: Experience with ABM tools (6sense, Demandbase), Google Analytics, web tracking