Marketing Manager

Key Responsibilities:

B2B Enterprise SaaS

You will work closely with leadership to establish a cohesive marketing strategy that aligns with business goals, promotes our platform to potential clients, and enhances brand visibility within the family office and wealth management sectors.

Strategic Planning and Execution

• Develop and execute comprehensive marketing strategies to enhance the company's market presence and generate leads, specifically targeting the wealth management and family office space
• Align marketing initiatives with company objectives, positioning the company as a leading SaaS platform for asset management, accounting, reporting, and investment analytics.

Brand Building

• Lead brand positioning and identity efforts to ensure consistent, high-quality messaging across all global marketing channels.
• Ensure that marketing campaigns effectively communicate the value proposition of the company's products to target audiences, including high-net-worth individuals, family offices, CPAs, financial institutions, and investment advisors.

Digital Marketing and Content Strategy

• Spearhead digital marketing efforts including SEO, SEM, content marketing, and social media strategies to improve online presence and drive qualified inbound leads.
• Oversee the development and execution of content that resonates with our audience, including blogs, white papers, case studies, webinars, and other thought leadership initiatives.

Lead Generation and Demand Generation

• Develop demand generation strategies to generate qualified leads through digital and traditional marketing channels.
• Work closely with the sales and customer success teams to create marketing campaigns that drive qualified leads through the sales funnel and improve conversion rates.

Market Research and Competitive Analysis

• Conduct market research and analysis to understand customer needs, industry trends, and competitive landscape, identifying growth opportunities.
• Stay up-to-date on trends in WealthTech, Enterprise SaaS, and financial services to adapt marketing strategies accordingly.

Team Leadership and Collaboration

• Lead and mentor a dynamic marketing team to execute high-impact campaigns and drive innovation within the department.
• Collaborate cross-functionally with Sales, Product, and Customer Success teams to ensure alignment of marketing efforts with business objectives.

Budget Management and ROI Analysis

• Manage marketing budgets and allocate resources effectively to maximize ROI on campaigns and marketing initiatives.
• Measure, analyze, and report on key performance indicators (KPIs) to track the success of marketing activities and optimize strategies accordingly.

Events and Partnerships

• Oversee the planning and execution of industry events, conferences, and webinars to promote Asset Vantage’s platform and expand its market footprint.
• Develop and manage strategic partnerships with key industry players, influencers, and thought leaders.

Technical Skills :

• Strong understanding of digital marketing strategies, SEO/SEM, content marketing, email marketing, and social media.
• Excellent communication and presentation skills, with the ability to engage stakeholders and create compelling messaging.
• Proven ability to lead teams, manage projects, and collaborate across departments.
• Strategic thinker with the ability to adapt to changing market dynamics and customer needs.
• Analytical mindset with the ability to use data to optimize campaigns and drive decision-making.

Experience:

• 3-5 years of proven experience in

  marketing

  roles, with at least 4 years in a leadership position in the B2B Enterprise

  SaaS space

• Extensive experience in

  B2B marketing

  ,

  demand generation

  , and

  brand building in the tech space

  .
• Experience in marketing within the

  family office

  ,

  wealth management,

  financial services

  , or

  asset management

  sectors is highly preferred.