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Virtusa
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Marketing Manager

Marketing Manager

Virtusa

4 - 7 years

6 - 11 Lacs

Hyderabad

Posted:6 hours ago| Platform:

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Skills Required

sales enablement demand generation technology marketing marketing b2b gtm digital campaigns branding marketing management integrated marketing sales marketing activities marketing campaigns campaigns client relationship conceptualization

Work Mode

Work from Office

Job Type

Full Time

Job Description

As a Marketing Manager, you will support the marketing leader for the
USA Geo, and you’ll be at the heart of driving Marketing campaigns for Virtusa in the region.
As an important Marketing team member, you must thrive to be involved at all levels, including conceptualizing, and executing campaigns, maintain trackers, drafting content, coordinating with the Client partners and business leaders and support organizing marketing events. The ideal candidate, a marketing professional should have 6 to 10 Yrs strong experience in B2B technology marketing and a demonstrated ability to drive growth and work collaboratively with individuals at all levels of organization, including sales, partner ecosystems, delivery, and product development team.
The candidate should have deep understanding of integrated marketing and sales enablement, including channel and client outreach, client journey development, account base marketing, and client research. This role also involves:
Range of marketing activities, Meeting new people, and multi-tasking.

GTM executionsDevelop, and drive prioritization of industry marketing and client campaigns.

ABMPlanning and execution,

Experience in
Webinars, white papers, LinkedIn Campaign, articles, thought leadership, blogs, technical days, innovation days, podcast.

Lead generationDesign, plan and execute lead gen programmes.

Branding and positioningInitiate innovative approaches to build client relationships.

Understand Segmentation and develop persona profiles for target clients.

Prepare SM plans and support creating content.

Regular connects with sales teams and arranging internal enablement sessions.

Assisting the marketing leader in writing reports and analysing data

Drive online traffic with digital campaigns.

Vendor management

Develop, track and report key metrics and KPIs of marketing campaigns for success.

Collaborate across our internal and external ecosystem including with Alliance Partners

This is for someone who.

Passionate about marketing

Energetic and self-motivated with new ideas

Creative with an eye for high quality and detail

Outspoken and yet adaptive

Highly ethical and self-driven

Strong demand generation skills and client-centric mentality

Strong communications skills and able to influence others.

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Virtusa

Information Technology and Services

Southborough

20,000+ Employees

4329 Jobs

Key People

Kris Canekeratne

Chairman and CEO
Sanjay Singh

President and COO
Jaswinder Kaur

Chief Financial Officer
Ali A. J. S.

Chief Technology Officer

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Marketing Manager