Marketing Manager

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts and help us achieve our business goals. The ideal candidate will have a proven track record in developing and executing marketing strategies, managing a team, and driving brand awareness and revenue growth. As a Marketing Manager, you will be responsible for overseeing all aspects of our marketing department, including strategy development, campaign execution, budget management, and team leadership.

**Key Responsibilities:**

1. **Marketing Strategy Development:**

- Develop and implement comprehensive marketing strategies to meet company objectives.

- Conduct market research and analysis to identify trends, opportunities, and customer preferences.

- Define target audiences and create buyer personas to guide marketing efforts.

2. **Campaign Planning and Execution:**

- Plan and execute marketing campaigns across various channels, including digital, social media, email, and traditional marketing.

- Collaborate with cross-functional teams to create compelling and on-brand content for campaigns.

- Monitor campaign performance, analyze results, and make data-driven adjustments to optimize ROI.

3. **Team Leadership and Management:**

- Recruit, train, and manage a team of marketing professionals.

- Set clear goals and performance expectations for team members.

- Provide guidance and mentorship to team members, fostering their professional development.

4. **Budget Management:**

- Develop and manage the marketing budget, allocating resources effectively.

- Ensure that marketing initiatives stay within budget while delivering maximum impact.

5. **Brand Management:**

- Maintain brand consistency across all marketing materials and channels.

- Ensure that marketing communications align with the company's brand identity and messaging.

6. **Market Analysis and Competitor Research:**

- Monitor industry trends, competitor activities, and customer feedback.

- Use market insights to identify opportunities and threats, adapting strategies accordingly.

7. **Performance Tracking and Reporting:**

- Utilize analytics tools to track key performance indicators (KPIs) and report on marketing effectiveness.

- Provide regular reports and updates to senior management on marketing performance and ROI.

8. **Cross-functional Collaboration:**

- Collaborate with sales, product development, and other departments to align marketing efforts with overall business objectives.

- Foster a culture of collaboration and teamwork across departments.

**Qualifications:**

- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

- Proven experience as a Marketing Manager or in a similar leadership role.

- Strong understanding of marketing principles, strategies, and best practices.

- Proficiency in digital marketing, including SEO, SEM, social media, and email marketing.

- Excellent analytical skills and the ability to use data to drive decision-making.

- Exceptional communication and interpersonal skills.

- Strong leadership and team management abilities.

- Budget management experience.

- Creative thinking and problem-solving skills.

- Proficiency in marketing software and tools.

**Preferred Qualifications:**

- Industry-specific knowledge (e.g., technology, healthcare, consumer goods, etc.).

- Experience with marketing automation and CRM systems.

- Certification in marketing or related field (e.g., AMA, HubSpot, Google Ads).

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Ability to commute/relocate:

• Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 6 years (Preferred)

Work Location: In person