Marketing Director

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Role Overview

Head of Demand Marketing

Key Responsibilities

Strategy & Leadership

• Build and lead an integrated demand generation strategy aligned to business goals across target industries, geographies, and accounts.
• Define the full-funnel GTM approach across channels, campaigns, and buyer journeys.
• Own pipeline targets and report progress to CMO and business leaders.

Campaigns & Execution

• Lead end-to-end campaign development—from positioning, messaging, content needs, execution plans, to performance optimization.
• Partner with Sales, ABM, and Practices to launch integrated campaigns for priority offerings, ICPs, and verticals.
• Manage high-impact programs including executive roundtables, webinars, industry events, and digital activations.

Revenue & Pipeline Ownership

• Drive measurable impact in terms of sourced and influenced pipeline.
• Collaborate with SDRs and Sales on campaign follow-ups, lead nurturing, and conversion.
• Bring visibility to what’s working and what’s not—track KPIs like MQLs, SQLs, CAC, ROAS, and Velocity.

Digital and Martech Leadership

• Oversee paid digital strategies across LinkedIn, Google, ABM platforms, and retargeting channels.
• Optimize the martech stack and CRM integration to enable scalable lead capture, scoring, and routing.
• Collaborate with Web and Content teams to improve performance across landing pages, SEO, and CTAs.

Team Building & Cross-Functional Collaboration

• Build and lead a high-performing demand team including ABM, digital, campaign ops, and field marketers.
• Foster strong partnerships with Sales, Product, and Partner teams to co-create pipeline.
• Ensure a culture of experimentation, measurement, and continuous learning.

What We’re Looking For

• 15+ years of B2B marketing experience in high-growth SaaS or services companies, with at least 5 years in a demand leadership role.
• Strong understanding of account-based marketing, enterprise buying journeys, and pipeline attribution.
• Proven ability to lead cross-functional campaigns that generate pipeline at scale.
• Hands-on experience with tools like HubSpot, Salesforce, Demandbase/6sense, LinkedIn Ads, and Google Analytics.
• Deep understanding of content-led engagement and multi-touch GTM programs.
• Analytical mindset with a bias for action, performance, and experimentation.
• Excellent leadership, storytelling, and stakeholder management skills.