Marketing Automation Specialist

Version 1 has celebrated over 28 years in Technology Services and continues to be trusted by global brands to deliver solutions that drive customer success. Version 1 has several strategic technology partners including Microsoft, AWS, Oracle, Red Hat, OutSystems and Snowflake. We’re also an award-winning employer reflecting how employees are at the heart of Version 1.

We’ve been awarded: Innovation Partner of the Year Winner 2023 Oracle EMEA Partner Awards, Global Microsoft Modernising Applications Partner of the Year Award 2023, AWS Collaboration Partner of the Year - EMEA 2023 and Best Workplaces for Women by Great Place To Work in UK and Ireland 2023.

As a consultancy and service provider, Version 1 is a digital-first environment and we do things differently. We’re focused on our core values; using these we’ve seen significant growth across our practices and our Digital, Data and Cloud team is preparing for the next phase of expansion. This creates new opportunities for driven and skilled individuals to join one of the fastest-growing consultancies globally.

We are seeking a detail-oriented and tech-savvy Marketing Automation Specialist to manage and optimise our customer relationship management systems and marketing automation platforms. In this role, you will be responsible for maintaining data integrity, developing automated workflows, and driving campaign performance through tools like Microsoft Dynamics 365 and HubSpot. You will collaborate closely with marketing and sales teams to enhance lead nurturing, segmentation, and reporting, while ensuring seamless integration across digital platforms. This position is ideal for someone with a strong analytical mindset, a passion for process improvement, and experience in leveraging CRM and automation to support business growth in a fast-paced, technology-driven environment. In this role, you will:

• Manage and maintain the CRM system’s marketing integration (Microsoft Dynamics 365 and Hubspot) to ensure data accuracy, integrity, and usability across marketing and sales functions.
• Execute marketing automation strategies to support lead nurturing, customer engagement, and campaign effectiveness.
• Collaborate with Campaign and ABM Managers to design and implement automated workflows that align with revenue and engagement goals.
• Monitor and optimise CRM and automation performance, including lead scoring, segmentation, and conversion tracking, to improve ROI and customer lifecycle management.
• Ensure seamless integration between CRM, marketing platforms, and digital tools, including website forms, analytics, and third-party applications.
• Support the implementation of SEO and content strategies by ensuring CRM and automation systems capture and reflect user behaviour and engagement data.
• Generate and analyse reports on campaign performance, user journeys, and CRM health to provide actionable insights and recommendations.
• Integrate and analyse digital tools and platforms such as Google Analytics (Universal/GA4), HubSpot, Microsoft Dynamics 365, Microsoft Clarity, and SEMrush to support marketing operations.

• 3-4 years of proven experience in CRM management and marketing automation, preferably in the IT Services or technology sector.
• Strong understanding of data analytics, segmentation, and lead lifecycle management.
• Proficiency in marketing automation and reporting tools such as Microsoft Dynamics 365, HubSpot, PowerBI, and Google Analytics.
• Excellent communication and stakeholder management skills.
• Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
• Innovative thinker with a proactive approach to problem-solving and process improvement.
• Experience integrating CRM and automation systems post-acquisition is a plus.

At Version 1, we believe in providing our employees with a comprehensive benefits package that prioritises their well-being, professional growth, and financial stability.

One of our standout advantages is the ability to work with a hybrid schedule along with business travel, allowing our employees to strike a balance between work and life. We also offer a range of tech-related benefits, including an innovative Tech Scheme to help keep our team members up-to-date with the latest technology.

We prioritise the health and safety of our employees, providing private medical and life insurance coverage, as well as free eye tests and contributions towards glasses. Our team members can also stay ahead of the curve with incentivized certifications and accreditations, including AWS, Microsoft, Oracle, and Red Hat.

Our employee-designed Profit Share scheme divides a portion of our company's profits each quarter amongst employees. We are dedicated to helping our employees reach their full potential, offering Pathways Career Development Quarterly, a programme designed to support professional growth.