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Google
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Marketing Analyst

Marketing Analyst

Google

3 years

0 Lacs

Gurgaon

Posted:11 hours ago| Platform: GlassDoor logo

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Skills Required

marketing research mathematics statistics engineering bioinformatics scoping analysis measurement development regression experimentation learning data querying sql programming python storytelling leadership zoom strategy drive analytics optimization tracking reporting metrics analyze report effectiveness

Work Mode

On-site

Job Type

Part Time

Job Description

Minimum qualifications:

Bachelor's degree in a research or quantitative field (e.g., Mathematics, Statistics, Engineering, Bioinformatics, Economics, etc.) or equivalent practical experience.
3 years of experience designing, scoping, executing, and delivering research and analysis projects.
3 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
Experience managing research and measurement agencies.

Preferred qualifications:

5 years of experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing).
3 years of experience of statistical modeling and advanced measurement/analysis techniques (e.g., regression analysis, geo-experimentation, Brand/Conversion lift measurement, machine learning algorithms).
Experience in data querying languages (e.g., SQL) and tools to work with large complex data sets, and programming languages (e.g., Python) to run analysis.
Experience in using data for storytelling and presenting complex research findings to both technical and non-technical audiences and using analytical insights to guide media planning.

About the job

Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.

Responsibilities

Use your knowledge of data analytics to develop solutions for marketing challenges, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level.
Build measurement plans, tracking requirements, reporting, metrics and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars (e.g., conversion lift tests, matched market analyses, and brand lift studies).
Analyze campaign results and report the media effectiveness across all stakeholder groups.
Develop processes to ensure all stakeholders align and understand how we determine campaign success.
Conduct analysis, find best practices, and surface opportunities and risks otherwise not identified to executive stakeholders.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

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Marketing Analyst