Marketing Analyst

Marketing Analyst

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About Vama

Vama

With rapid growth and deep cultural relevance, we’re digitizing spirituality for millions of users across Tier 1–3 cities. Our vision is simple: to make devotional and astrological experiences more accessible and personalized — all through the Vama App.

What You’ll Do

Marketing Analyst

You’ll work closely with performance, growth, product, and content teams to measure campaign impact, user behavior, and ROI across all marketing channels.

Key Responsibilities

• Track and report on marketing KPIs:

  CPI, ROAS, CAC, LTV,, retention

  , etc.
• Build dashboards and reports using

  Excel, Google Sheets etc

• Analyze user acquisition and engagement data from

  Meta, Google.

• Run cohort and funnel analyses to understand drop-offs and opportunities in the customer journey
• Conduct deep dives into campaign performance and provide actionable insights
• Collaborate with product and CRM teams to improve

  user lifecycle journeys

• Design and evaluate

  A/B tests

  on creatives, offers, and user flows
• Build automated reporting pipelines where possible
• Benchmark Vama’s growth metrics against industry standards and competitors

What You Bring

• 3+ years of experience in

  marketing, business, or growth analytics

• Strong command over tools like

  Excel/Google Sheets, GA4, AppsFlyer/Branch

• Experience working with large datasets and converting them into visual, executive-level insights
• Ability to distill complex data into

  clear takeaways

  and recommend next steps
• Knowledge of digital marketing channels (Meta, Google Ads)
• Comfortable working cross-functionally in a

  fast-paced startup

  environment
• Bonus: Experience working in

  consumer apps

  , especially D2C startups (preferred Spiritual or Astrology)

Why You’ll Love Vama

• Shape decision-making at a fast-scaling startup with a culturally deep product
• Work directly with the

  founders and leadership

  on data-driven growth
• See your work impact millions of users — including your own family!

Bharat’s spiritual future