Growth Marketing Manager

About GOODWEEKS TOURISM

GOODWEEKS TOURISM is India’s emerging ultra-luxury travel brand, curating personalized and high-end travel experiences for High Net-Worth Individuals. From private jets and wellness retreats to exclusive safaris and custom world tours, we believe in creating moments, not just trips. As we expand our digital footprint, we’re seeking a strategic, data-driven, and creative Growth Marketing Manager to lead both organic social and paid digital campaigns.

Key Responsibilities:

Social Media Marketing (Organic & Strategy):

● Lead the planning, creation, and execution of engaging content across Instagram, Facebook, LinkedIn, and YouTube

● Develop and maintain a content calendar aligned with campaign objectives and brand tone

● Grow and manage the brand’s online community by fostering engagement, responding to messages/comments, and tracking sentiment

● Collaborate with content creators, influencers, and vendors for photo/video assets

● Monitor trends in luxury travel, lifestyle, and digital storytelling to keep our content fresh and relevant

Performance Marketing (PPC & Paid Ads):

● Plan, execute, and optimize paid ad campaigns across Google, Meta (Facebook/Instagram), and LinkedIn ● Set up audience targeting and retargeting strategies to drive high-quality leads and bookings

● Monitor key campaign metrics (CTR, ROAS, CPC, CPA, conversion rate) and improve ROI

● Run A/B tests on creatives, ad copy, and landing pages to maximize performance

● Analyze traffic and funnel behavior using tools like Google Analytics and Meta Ads Manager

SEO (Search Engine Optimization):

● Conduct keyword research and implement on-page SEO best practices across the website and blog

● Work closely with content and web development teams to ensure SEO-friendly content, structure, and technical performance

Email Marketing:

● Develop and manage targeted email campaigns for lead nurturing, promotions, and retention

● Build and segment email lists to improve open rates and user engagement

● Analyze email performance metrics (open rate, click-through rate, unsubscribe rate) and optimize future campaigns accordingly

Qualifications:

● Bachelor's degree in Marketing, Business, Communications, or related field

● 3–4 years of experience in digital marketing (including both SMM and PPC campaigns)

● Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and social scheduling tools

● Strong communication skills with a blend of creativity and analytical thinking

● Prior experience in luxury, travel, lifestyle, or hospitality industries is a strong plus

What We Offer:

● Competitive salary

● Creative freedom and ownership of digital strategy

● Exposure to high-profile clientele and luxury marketing

● Dynamic startup culture with fast growth and learning opportunities

● Access to premium travel experiences (yes, you may get to travel!)