Google Analytics Specialist

Google Analytics JD (1-2 years)

Google Analytics Specialist

Key Responsibilities:

GA4 Implementation & Management:

• Set up and configure Google Analytics 4 properties for multiple websites and digital campaigns.
• Implement event-based tracking, enhanced measurement, and custom dimensions/metrics to capture meaningful user interactions.
• Utilize

  Google Tag Manager (GTM)

  to deploy tracking codes, custom tags, and triggers for event tracking.

Data Analysis & Reporting:

• Develop custom reports and dashboards using GA4’s Exploration reports, Google Looker Studio (formerly Data Studio), Power BI, or Tableau.
• Analyze website traffic, user engagement, and conversion paths to identify insights that drive digital marketing and business decisions.
• Evaluate GA4 Attribution models to assess campaign performance across multiple touchpoints.
• Monitor key eCommerce events (e.g., add-to-cart, checkout, purchases) and optimize enhanced eCommerce tracking.

Optimization & Strategy:

• Identify conversion rate optimization (CRO) opportunities by analyzing user behavior and funnel performance.
• Work closely with marketing, development, and UX teams to provide data-backed recommendations for improving customer journeys and website experiences.
• Assist in integrating Google Ads, Google Search Console, and other marketing platforms with GA4 for holistic performance tracking.

Technical Audits & Troubleshooting:

• Conduct regular audits of GA4 configurations to ensure tracking accuracy and compliance with best practices.
• Troubleshoot data discrepancies, tracking issues, and missing event data.
• Stay updated on GA4’s evolving features, privacy regulations (e.g., GDPR, CCPA), and industry trends.

Required Skills & Qualifications:

• 2+ years of experience with Google Analytics 4 in an analytics, digital marketing, or web performance role.
• Strong understanding of GA4’s event-based tracking, custom dimensions/metrics, and GA4 data retention policies.
• Hands-on experience with

  Google Tag Manager (GTM)

  for implementing custom events, triggers, and tracking solutions.
• Ability to interpret data and generate actionable insights to optimize digital marketing strategies.
• Familiarity with GA4's Attribution models and cross-device tracking methodologies.
• Experience integrating GA4 with Google Ads, Google Search Console, and other advertising platforms.
• Knowledge of regular expressions (RegEx), UTM tracking, and query parameters for better campaign analysis.
• Strong analytical mindset with attention to detail and problem-solving skills.
• Ability to collaborate effectively with cross-functional teams and communicate insights clearly.

Preferred Qualifications:

• Google Analytics Certification (GA4).
• Experience with data visualization tools like Looker Studio, Power BI, or Tableau.
• Knowledge of A/B testing tools (Google Optimize, VWO, Optimizely) and CRO best practices.
• Understanding of SEO, SEM, and social media analytics in relation to GA4 tracking.
• Basic knowledge of JavaScript, HTML, and CSS for troubleshooting tracking issues.

Benefits of Working with Us:

• Best of Both Worlds: Enjoy the enthusiasm and learning curve of a startup combined with the deliveries and performance of an enterprise service provider.
• Flexible Working Hours: We offer a delivery-oriented approach with flexible working hours to help you maintain a healthy work-life balance.
• Limitless Growth Opportunities: The sky is not the limit when it comes to learning, growth, and sharing ideas. We encourage continuous learning and personal development.
• Flat Organizational Structure: We don't follow the typical corporate hierarchy ladder, fostering an open and collaborative work environment where everyone's voice is heard.

you may contact us at joinus@techchefz.com