Global Product Marketing Manager

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Location:

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About OnceHub:

OnceHub (www.oncehub.com) is an innovative and thriving software-as-a-service company that provides engagement acceleration solutions to organizations worldwide. We are a 100% remote team distributed across 4 countries, driving innovation through shared ideas and fostering a collaborative culture.As a Product Marketing Manager, you will work remotely from your home in India with colleagues and stakeholders in multiple geographies.

Learn more about our employee-led approach in our CEO video: https://youtu.be/bGPOxAVq-bl

The Role:

As a Product Marketing Manager at OnceHub, you will be a strategic leader defining and executing the go-to-market (GTM) strategy for our products and features. You will ensure compelling messaging and positioning that resonates with diverse audiences, driving both our Product-Led Growth (PLG) and sales-assisted motions. This pivotal role bridges product development, marketing, and sales, requiring a deep understanding of market dynamics, customer needs, and competitive landscapes.

Key Responsibilities:

• Go-to-Market (GTM) Strategy & Execution:

  Lead and orchestrate comprehensive GTM strategies for all new product and major feature launches. Tailor approaches to drive PLG user acquisition and generate qualified leads for the sales-assisted motion.

• Product Positioning & Messaging:

  Craft clear, differentiated product positioning and compelling messaging for diverse segments (PLG users vs. enterprise prospects), emphasizing immediate value for PLG and ROI/scalability for enterprise.

• Competitive & Market Analysis:

  Continuously monitor and analyze the competitive landscape and market trends to inform product strategy and GTM plans. Develop competitive battle cards and comparison matrices for the sales team.

• Sales Enablement:

  Develop targeted sales enablement collateral (e.g., pitch decks, demo scripts, ROI calculators) and train sales teams on product, messaging, and competitive differentiators for both PQLs and enterprise prospects.

• Product-Qualified Lead (PQL) Strategy:

  Strategically define PQL criteria in collaboration with Product Management and Sales. Develop strategies for nurturing PQLs towards sales engagement or self-serve conversion.

• Customer Feedback & Insights:

  Own the process for collecting, analyzing, and synthesizing customer feedback from PLG users and sales interactions to inform product roadmap and refine marketing strategies.

Ideal Candidate Profile:

• Experience:

  5+ years in Product Marketing or similar strategic marketing roles, with a proven track record in a B2B SaaS environment. Demonstrated success defining and executing Go-to-Market (GTM) strategies for new products/features in hybrid (PLG + sales-assisted) models. Leadership experience preferred.

• Education:

  Bachelor's degree in Marketing, Communications, or a related field.

• Skills:

  Expertise in product positioning, messaging, competitive analysis, and market research. Exceptional organizational skills, with a track record of managing multiple projects and deadlines. Superior written and verbal English communication, with meticulous attention to detail. Ability to translate complex product features into compelling value propositions. Strong data-driven mindset for strategic decision-making.

• Attributes:

  Innovative thinker, proactive leader, highly collaborative, and a committed team player eager for challenges and contributing to OnceHub's success.

• Commitment:

  Demonstrated stability (3+ years tenure) in previous roles and desire for long-term company growth.

Apply because you want to...

• Work in a modern SaaS, product-led company.
• Work remotely from home, saving you commuting time and promoting work-life balance.
• Get exposure to working with stakeholders on a global level across different cultures.
• Socialize with colleagues at our bi-annual company retreats.
• Contribute directly to the growth of an innovative SaaS company.
• Work in a company that is not funded by investors and operates in the good old-fashioned way of doing business.