Global Marketing Operations Specialist

Global Marketing Operations Specialist

Global Marketing Operations Specialist

generate, manage, track and report activity to maximize results from the activities carried out by

Marketing as well as administer the website. The role is part of the Digital and Operations team. It is

data-driven role and works in collaboration with Sales, Sales Ops, Product, Finance and IT. It is a critical

function to ensure support our digital presence and to report. It is also critical for understanding and

management of customer data and to accurately report and identify insights that will guide effective

marketing programs as well as supporting the delivery of marketing activities on our systems, namely

Pardot and Salesforce. This includes managing flow of leads through the systems for effective follow up

as well as reporting/tracking activities and spend as well as data analysis and recommendations. It is also

to provide support , training and guidance to the team from inexperienced new hires to senior execs

across all global regions.

Primary Duties & Responsibilities:

 Own data and reporting for the Marketing department, including but not limited to providing

visibility into Salesforce, Pardot/ Salesforce account engagement, Google Analytics, Google Ads and

other systems with dashboards and data visualization tools.

 Set Marketing KPI’s and create unified global reporting for Marketing reporting.

 Understand Marketing systems, their integration and how to use them from both a theoretical

perspective as well as practical, hands-on perspective.

 Working with the Head of Digital and Operations to support the administration of the website.

 Manage and recommend changes needed for Marketing effectiveness, working with other relevant

departments, such as Sales Ops and IT.

 Provide valuable, actionable insights derived from data that help understand patterns of customer

behavior, segmentation, and other customer insights for action.

 Provide intelligence and systems for segmentation of activity and database.

 Managed and report on the customer database, trends, numbers, and needed actions.

 Ensure compliance with relevant legal requirements in each region, including policing and tracking of

privacy., opt-out requirements etc.

 Own the departmental budget – track expenses and invoices.

 Work with the Demand Gen team to ensure campaign visibility and reporting.

 Optimize activities through a/b testing.

 Collaborate closely with Sales Ops to ensure a synchronized approach for success.

 Regularly communicate campaign programs and performance to key stakeholders.

 Provide training where needed within the department and outside of it.

Qualifications:

 A data-driven mindset and high logical/math skill and systems.

 4+ years’ experience in a Marketing operation role.

 Expert-level proficiency with Salesforce.com, Pardot and data visualization or reporting tools

including PowerBI, DOMO, or similar.

 Knowledge of SQL.

 Experience measuring and reporting the impact of lead generation programs

 Strong communication skills and ability to clearly articulate impact

 Ability to influence and work cross-functionally across internal teams

 Marketing experience in the test and measurement and/or equipment rental and advantage

Experience & Education

 4-year degree or equivalent is preferred in a numerate subject.

 Deep understanding of Marketing Programs gained from working with Marketing teams for 4+ years.

 4+ years’ experience in B2B or B2C Marketing Operations.

 Global mind-set and proven ability to communicate and support teams across the globe.