Global Marketing Operations Specialist

Company Profile:

Electro Rent is a leading global provider of test and technology solutions that enable its customers to accelerate innovation and optimise investments. Electro Rent’s rental, lease, sales, and asset management solutions serve industry-leading innovators in communications, aerospace and defence, automotive, energy, education, and general electronics and have done so since 1965. 

As the world’s largest resource for testing and technology, Electro Rent offers equipment from over 300 brands, ensuring our customers have access to equipment that precisely meets their exact needs and specifications. We are proud to partner with leading manufacturers who strive to deliver the latest, high-quality, and reliable technologies.

Location Profile:

This role will be based remotely in India, working with the global Marketing teams in the Americas, APAC and EMEA. The India headquarters of Electro Rent are in the Unitech Cyber Park, Sector 39, Gurugram, Haryana 122001. Some travel to this office from time to time for events may be needed. 

Position Summary:

Global Marketing Operations Specialist

Primary Duties & Responsibilities:

• Own data and reporting for the Marketing department, including but not limited to providing visibility into Salesforce, Pardot/ Salesforce account engagement, Google Analytics, and other systems with dashboards and data visualisation tools. 
• Set Marketing KPIs and create unified global reporting for the Marketing Team. 
• Understand Marketing systems, their integration, and how to use them from a theoretical, practical, hands-on perspective.
• Working with the Head of Digital and Operations to support the website's administration. 
• Manage and recommend changes needed for marketing effectiveness, working with other relevant departments, such as sales operations and IT. 
• Provide valuable, actionable insights derived from data that help understand customer behaviour patterns, segmentation, and other customer insights for action. 
• Provide intelligence and systems for segmentation of activity and database.  
• Manage and report trends, numbers, and needed actions on the customer database. 
• Ensure compliance with relevant legal requirements in each region, including data protection and privacy regulations, opt-out requirements, and other applicable laws and regulations. 
• Own the departmental budget – track expenses and invoices. 
• Work with the Demand Gen team to ensure campaign visibility and reporting. 
• Optimise activities through a/b testing. 
• Collaborate closely with Sales Ops to ensure a synchronised approach for success. 
• Regularly communicate campaign programs and performance to key stakeholders. 
• Provide training where needed within the department and outside of it. 

Qualifications:

• A data-driven mindset and high logical/math skills and systems. 
• Previous experience in a Marketing operation role. 
• Expert-level proficiency with Salesforce.com and Pardot
• Experience with data visualisation or reporting tools, such as Power BI or Looker Studio, will be beneficial. 
• Experience measuring and reporting the impact of lead-generation programs 
• Strong communication skills and ability to articulate impact 
• Ability to influence and work cross-functionally across internal teams 

Experience & Education

• Experience in B2B or B2C Marketing Operations.  
• A degree in engineering, marketing, or a numerate subject is preferred. 
• Deep understanding of Marketing Programs gained from working with Marketing teams for years. 
• Global mindset and proven ability to communicate and support teams across the globe.