Email Marketing Manager

Hi All,

Below are Job Description:

Job Summary:

Email Marketing Manager

Key Responsibilities:

• Design and manage

  end-to-end global email campaigns for lead gen

  , nurturing, events, product updates, and retargeting. 
• Build and manage

  automated drip campaigns

  for different buyer journeys and service lines (e.g., Data and Analytics Services, M365 Services, Dynamics 365 CRM). 
• Develop segmentation and personalization strategies based on industry, region, persona, and funnel stage. 
• Collaborate with content, design, and sales teams to craft compelling messaging for IT decision-makers. 
• Optimize email sequences through A/B testing of subject lines, CTAs, layouts, and send times. 
• Measure and report on campaign performance metrics (open rate, CTR, MQLs, lead-to-opportunity ratio). 
• Maintain marketing automation workflows using platforms like

  HubSpot, Active Campaign, Mailchimp, or Salesforce Marketing Cloud

  . 
• Ensure global compliance with GDPR, CAN-SPAM, and other data privacy regulations. 
• Align closely with SDRs and sales teams to support pipeline acceleration and follow-up communications. 

Requirements:

• 5–8

  years of

  B2B

  email marketing

  experience, with at least 3+ years of experience handling

  drip campaigns

  and nurturing workflows. 
• Goal oriented persona that can help our marketing team generate qualified leads from the outbound channel. 
• Strong understanding of international lead generation, especially in

  North America, ANZ, and UK

  markets. 
• Proficiency with email automation tools and

  CRM integrations (e.g., HubSpot, Salesforce, Zoho).

   
• Data-driven approach with experience analyzing and improving email KPIs and conversion rates. 
• Excellent writing, content mapping, and workflow planning skills. 
• Familiarity with

  IT services and B2B

  buyer journeys. 
• A go getter with the ability to work under tight deadlines in a high paced growth-oriented environment. 

Notice Period

Location

Preferred Skills:

• Experience with full-funnel marketing strategies in an IT services or SaaS environment. 
• Knowledge of Microsoft product ecosystems and enterprise tech buyers. 
• Background in aligning drip campaigns with content calendars, webinars, and ABM campaigns.
• Set up and plan automated workflows/ integrations to streamline email marketing processes. 
• Implement automation into manual email tasks and processes with precision. 

Please share resumes at ankita.pathak@beyondkey.com