Job Title: Director of Marketing (Founding Team)- B2B SaaS US Market
- Location: Bangalore, Karnataka, India (Remote-Friendly)
- Experience Required: 8–10 Years
- Mandatory: 4+ Years in US Market
- Compensation: ₹30 – ₹50 LPA + Generous ESOPs
- Employment Type: Full-Time, Leadership Role
About the Company:-
Our client is a fast-growing, Y Combinator-backed SaaS startup that is transforming commercial underwriting through AI-powered automation. They work with over 40+ insurance carriers and MGAs in the U.S., using AI to convert messy, unstructured documents and web data into real-time insights for underwriting teams.After achieving strong product-market fit with their initial solution, the company is now expanding into a full-stack underwriting platform — including submission intake, web enrichment, and appetite automation. To fuel this next phase of growth, they’re looking for a Director of Marketing to join the founding team and build out a scalable, high-impact marketing function.
Why This Role Stands Out:-
This is a founding leadership opportunity — not just a marketing management role. You’ll help define the company’s voice, shape its GTM strategy, and build a team from the ground up. You'll work closely with the CEO, product, and sales to drive narrative, pipeline, and market positioning.
Key Responsibilities:-
- Strategy & Positioning:-
- Develop and lead product positioning and messaging across multiple segments (MGAs, carriers, mutuals)
- Evolve the company narrative as it transitions from a single-point solution to a multi-product platform
- Conduct competitive research and category development to drive differentiation
- Go-to-Market Execution:-
- Oversee multi-channel GTM campaigns across LinkedIn, email, events, and web
- Manage ABM programs, nurture sequences, and top-of-funnel campaigns with performance and product marketing approaches
- Plan and lead product launches in collaboration with cross-functional teams
- Sales Enablement & Field Marketing:-
- Build and maintain sales collateral, pitch decks, battlecards, and positioning guides
- Collaborate with sales and event marketing to strengthen field engagement and conversions
- Refine messaging for SDRs and AEs to ensure alignment across the buyer journey
- Team Building & Ops:-1. Build and manage a cross-functional marketing team, including:
- Product Marketer
- Performance Marketer
- Marketing Ops
- Event Marketer
- Content Writer
- Freelance Designer
- Set and track OKRs, performance metrics, and campaign ROI
- Drive structured processes for content production, reviews, and asset management
- Lead team planning, hiring, onboarding, training, and performance management
Ideal Candidate Profile:-
Must-Haves:-
- 8–10 years of B2B SaaS marketing experience, ideally in a high-growth or startup environment
- Proven ability to own messaging/positioning in a complex, evolving product ecosystem
- Experience managing 3 – 5+ direct reports across various marketing functions
- A true player-coach who can think strategically and execute tactically
- High comfort in zero-to-one environments with minimal structure
- Strong collaboration skills, especially with product and sales teams
- Excellent written, verbal, and storytelling skills
Bonus Points:-
- Experience in insurance, fintech, or regulated B2B industries
- Familiarity with tools like HubSpot, Notion, Airtable, ClickUp
- Exposure to performance tracking, budgeting, and OKR systems
Perks & Culture
- Competitive salary + Generous ESOPs
- High autonomy and a fast-paced startup culture
- Full remote flexibility
- Direct collaboration with the founding team
- Opportunity to create meaningful impact in a high-ownership role
- Visibility across the organization in a mission-critical leadership position
Skills: team building,event marketing,collaboration with product and sales teams,marketing operations,collaboration,go-to-market strategy,multi-channel campaigns,competitive research,performance tracking,director of marketing (founding team),budgeting,product positioning,storytelling skills,okr systems,multi-channel marketing,okrs,content production,director of marketing,abm programs,b2b saas marketing,multi-channel gtm campaigns,hubspot, notion, airtable, clickup,storytelling,performance marketing,messaging,digital marketing tools (hubspot, notion, airtable, clickup),okr management,sales enablement,messaging development
