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Digital Mktg Advisory Manager

Digital Mktg Advisory Manager

Accenture in India

13 years

0 Lacs

Mumbai Maharashtra India

Posted:1 day ago| Platform:

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Skills Required

marketing management strategy consulting technology network power drive data content engagement ads design planning communication twitter mobile excel learning mentoring analytics billing reconciliation estimation reporting optimization strategies targeting support workflow

Work Mode

On-site

Job Type

Full Time

Job Description

Skill required:

Marketing Operations - Digital Project Management

Designation:

Digital Mktg Advisory Manager

Qualifications:

Any Graduation

Years of Experience:

13 to 18 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Overseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm.

What are we looking for?

Bachelor’s degree
Minimum 12-14 years of experience working at a media agency
Knowledge of DSP platforms: DV360, DataXu, MediaMath, The Trade desk, Facebook, Twitter, YouTube, Blogs, Virtual Worlds, Mobile Platforms etc.
Advanced computer skills: Microsoft tools and Excel a must
Be proactive: Show interest in constantly learning and growing
Be organized: Able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion
Experience mentoring and guiding assistants/associates
Sociable and outgoing – lots of communication with outside vendors required
Strong written and verbal skills, ability to communicate in person and through phone and emails
Detail-oriented with strong attention to follow through
Ability to be flexible and a team player
Willing to work in night shift
Enjoys fast paced work environment
Work collaboratively with multiple groups both internally and externally (client and creative agency)
Participation in status meetings – and communicate updates outward
Clarify with strategy teams on campaign deliverable requirements
Work collaboratively with analytics + adops teams on tagging requirements to QA performance
Own billing and reconciliation process (inclusive of ad serving estimation) to maintain campaign parameters
Communicate outwardly on partner recommendations + rationales to share feedback on partners
Clear communication on if deadlines will not be met to manage expectations Roles and Responsibilities:
Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across programmatic platforms like DV360, DataXu, MediaMath, The Trade desk, Facebook, Twitter, YouTube, Blogs, Virtual Worlds, Mobile Platforms etc.
Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives.
Leverage first party and third-party data for targeting and insights.
Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution.
Recommend forward thinking strategies and innovations.
Proactively working with client services on campaign set-up and optimization strategy.
Manage relationship with platform support teams to continually bring innovation to product and communicate updates
Learn and master processes and systems related to the trafficking and workflow management of programmatic, social and search campaigns
Learn and become proficient in reporting systems that support programmatic campaigns social and search campaigns, Any Graduation

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Digital Mktg Advisory Manager