Digital Marketing Manager

Job Description

We’re Hiring: Digital Marketing Manager (3+ Years Experience) | On-Site - Vadodara, Gujarat Are you an experienced digital marketer with a passion for driving online growth, brand awareness, and customer engagement? Join Ledger Line Technologies, a leading IT solutions company, and take charge of our digital marketing strategy to elevate our brand presence and lead generation efforts. 🔹 About the Role As a Digital Marketing Manager, you will be responsible for planning, executing, and optimising digital marketing strategies to drive business growth. This role requires a blend of technical expertise, creativity, and analytical skills to enhance our online presence and generate high-quality leads. 🔹 Key Responsibilities Strategic Planning & Execution: Develop and implement comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, PPC, email marketing, and content marketing. SEO & Performance Marketing: Optimize website performance using advanced SEO techniques, keyword strategies, and Google Analytics insights. Manage Google Ads, Facebook Ads, LinkedIn Ads, and other paid campaigns for lead generation and brand awareness. Social Media & Content Strategy: Drive engagement through LinkedIn, Facebook, X (Twitter), Instagram, and YouTube by crafting compelling content and managing community interactions. Marketing Automation & CRM: Utilize tools like HubSpot, Microsoft Dynamics, or Zoho CRM to nurture leads and streamline marketing workflows. Data Analytics & Optimisation: Monitor key performance indicators (KPIs), conduct A/B testing, and optimize marketing efforts for maximum ROI. Brand Management & PR: Develop brand positioning strategies, execute online reputation management (ORM), and collaborate with designers and content teams to maintain a consistent brand image. 🔹 Required Skills & Qualifications 3+ years of proven experience in digital marketing, SEO, and performance marketing Proficiency in Google Ads, Meta Ads, Telegram Ads, LinkedIn Campaign Manager, and SEO tools (Ahrefs, SEMrush, Moz, etc.) Strong understanding of Microsoft Office (Excel, PowerPoint, Word), Google Analytics, Google Tag Manager, and CRM platforms Expertise in content strategy, copywriting, and email marketing automation Excellent communication skills (English & Hindi), with the ability to create engaging and persuasive content Strong analytical skills with experience in data-driven marketing and reporting Ability to manage multiple projects, meet deadlines, and work in a fast-paced environment 🔹 Preferred Qualifications Certifications in Google Ads, HubSpot, Meta (Facebook) Blueprint, or Microsoft Advertising Experience in B2B marketing, SaaS, or IT industry Knowledge of HTML, CSS, or basic web development is a plus 🔹 Why Join Ledger Line Technologies? Innovative and dynamic work environment Career growth opportunities and skill development Work on cutting-edge digital strategies with a passionate team 📍 On-site role in Vadodara, Gujarat, India 📩 Ready to make an impact? Apply on hr@ledgerlinetech.com 🔄 Tag someone who might be interested. Show more Show less