Digital Marketing Manager

Digital Marketing Expert (3–5 Years Experience)

📍 Location: Gurugram (Haryana)

AXTechnosoft is looking for a performance-driven Digital Marketing Expert with strong hands-on experience in B2B SaaS marketing. The ideal candidate is a growth-minded marketer who can run and optimize paid campaigns, drive ABM strategies, manage content and SEO, and leverage AI tools to maximize results. Experience with B2C marketing (non-SaaS) is a plus.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across LinkedIn, Google Ads, Facebook, and Twitter, with a focus on B2B SaaS audiences.
• Develop and implement Account-Based Marketing (ABM) strategies to engage high-value prospects.
• Lead Conversion Rate Optimization (CRO) efforts through data analysis and structured A/B testing.
• Monitor and report on performance metrics like ROAS, ROI, CPL, and CAC to inform strategy.
• Build and maintain a content calendar that supports campaigns and product positioning.
• Own and execute an effective SEO strategy to grow organic reach and quality inbound leads.
• Use AI tools and prompting techniques (e.g., ChatGPT, Jasper, Copy.ai) to streamline content creation, ideation, and automation.
• Create dynamic dashboards and marketing reports using Google Data Studio (Looker Studio) and related analytics platforms.
• Lead and mentor a small team while working cross-functionally with Sales, Product, and Design.

Tools & Platforms:

Strong working knowledge of:

• Google Analytics (GA4)
• Google Search Console
• Google Data Studio / Looker Studio
• SEMRush
• HubSpot
• Apollo
• Lusha
• Microsoft Clarity
• AI tools for marketing (e.g., ChatGPT, Gemini, Copilot, etc.)

Requirements:

• 3 to 5 years of digital marketing experience, with proven success in B2B SaaS.
• Deep understanding of ABM, paid acquisition, CRO, SEO, and data-driven optimization.
• Experience using AI prompting tools for content generation, research, or workflow improvement.
• Strong analytical skills with a focus on performance marketing and reporting.
• Team leadership or coordination experience.
• Optional: experience in B2C digital marketing, even if outside SaaS (e.g., e-commerce or D2C).

What We Offer:

• A key strategic role at a growing B2B SaaS company.
• Flexible working environment
• Competitive salary and performance-based bonuses.
• A collaborative team culture focused on learning, innovation, and ownership.

🎯 Interested in helping scale a SaaS brand through data-driven digital marketing and modern tools like AI? Apply today and join AXTechnosoft on our growth journey.

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