Digital Marketing Executive

🧩 Key Responsibilities 1. 🔍 Lead Generation & Outreach (Inbound + Outbound) Develop and execute B2B lead generation campaigns to attract potential clients from IT, SaaS, AI, and software domains. Drive outreach via LinkedIn (using LinkedIn Sales Navigator), direct messages, InMails, comments, and engagement posts. Identify and connect with prospects via freelance platforms like Upwork, Freelancer, Clutch, Fiverr, and GoodFirms. Generate and qualify leads from inbound inquiries, referrals, web forms, email campaigns, and strategic outreach. Run paid campaigns (Google Ads, LinkedIn Ads, and Facebook Ads) to capture targeted traffic and conversions. Collaborate with founders and sales teams to refine messaging and prospect targeting. 2. ✍️ Content Marketing & Brand Awareness Create and manage high-quality content including blogs, whitepapers, case studies, email copy, and landing pages. Write on technical subjects such as AI, Web3, SaaS, DevOps, Cloud, Enterprise Software, and Software Development. Optimize all content using SEO tools like Ahrefs, SEMrush, SurferSEO, and integrate keyword strategies. Collaborate with technical teams to ensure accuracy and industry relevance in content. 3. 📣 Social Media Marketing & Community Engagement Manage company profiles on LinkedIn, Twitter, YouTube, Facebook, Threads, and relevant tech communities. Conduct direct outreach via DMs, comments, and targeted engagement on social media to spark conversations. Plan and schedule campaigns and posts using tools like Buffer, Hootsuite, or Meta Business Suite. Build an engaged audience by regularly participating in IT forums, SaaS discussions, startup communities, and LinkedIn groups. 4. 🌐 Website Management & Analytics Ensure the website is optimized for conversion, performance, and SEO. Use tools like Google Analytics, Hotjar, Search Console, and A/B testing to track performance and improve the user journey. Coordinate with UI/UX designers to enhance website structure, CTAs, landing pages, and funnel strategies. 5. 🤖 AI-Powered Marketing & Automation Use AI-based marketing tools such as ChatGPT, Jasper AI, Copy.ai, Mailmodo, and Instantly.ai to automate engagement and content creation. Implement AI chatbots for lead qualification and website interaction. Leverage CRM and marketing automation tools (e.g., HubSpot, Zoho, or Freshmarketer) for personalized nurturing. 6. 🤝 Partnerships & Channel Development Explore and build partnerships with tech companies, marketing agencies, SaaS firms, Chartered Accountants, and other B2B networks for cross-referrals. Assist in identifying collaboration opportunities with industry influencers or startup communities. Track and maintain records of leads, partnerships, and funnel performance. ✅ Required Skills & Experience 0 to 2+ years of experience in digital marketing and lead generation, preferably in an IT, SaaS, or software development company. Strong hands-on skills in: SEO (on-page, off-page, technical) PPC (Google Ads, LinkedIn Ads, Meta Ads) Content marketing (blogs, case studies, email marketing) Social media outreach Working knowledge of: LinkedIn Sales Navigator Freelance platforms (Upwork, Freelancer, Clutch, etc.) Marketing tools (Google Analytics, HubSpot, Ahrefs, SEMrush) AI tools (ChatGPT, Copy.ai, Jasper AI) Understanding of B2B sales funnels, SaaS marketing, and lead qualification frameworks. Preferred Qualifications Bachelor's/Master's degree in Marketing, Mass Communication, Business Administration, or a related field. Certified in Google Ads, SEO, HubSpot Marketing, or AI-based digital tools. Familiarity with tools like Canva, Figma, or email campaign tools is a plus.