Content Strategist & Social Media Manager

Role Overview:

We are looking for a strategically inclined, aesthetically aware, and analytically driven professional to take on the role of Content Strategist & Social Media Manager. This individual will be responsible for content forecasting, cross-platform strategy, social media execution, and content performance analysis. A key part of the role is to conceptualize content in alignment with the tone, message, and aesthetic of upcoming collections—well in advance of launch.

Key Responsibilities:

Content Strategy & Forecasting:

• Strategically plan and structure content in alignment with brand tone, seasonal campaigns, and business objectives.

• Ideate and forecast content themes and storytelling elements ahead of each collection launch, based on the collection’s narrative, visual identity, and design language.

• Integrate fashion and cultural trends, consumer behavior insights, and competitor benchmarks into content planning.

• Build and maintain a forward-looking monthly and quarterly content calendar to support marketing milestones.

Social Media Management:

• Execute daily management of all social platforms (Instagram, YouTube, Facebook, LinkedIn, Pinterest), ensuring a consistent and high-quality brand presence.

• Develop engaging content formats including reels, carousels, stories, and YouTube shorts to drive engagement and reach.

• Coordinate with internal design, styling, and product teams to ensure seamless content alignment with brand campaigns and new drops.

• Lead influencer and collaborator integrations, ensuring content synergy with campaign goals.

Content Development Around Collection Launches:

• Conceptualize content plans tailored to each collection's essence—its mood, messaging, and target audience.

• Ensure that visual storytelling and copywriting reinforce the distinct identity of each launch.

• Prepare pre-launch teasers, behind-the-scenes content, campaign rollouts, and post-launch performance evaluations.

• Collaborate with creative teams and stylists to ensure shoot concepts match the intended narrative and brand direction.

Performance Analysis & Reporting:

• Monitor, measure, and analyze content performance across channels using tools such as Meta Insights, Google Analytics, and third-party dashboards.

• Prepare weekly and monthly reports with actionable insights to refine ongoing and future strategies.

• Identify high-performing formats, best times to post, and content types with the highest ROI.

• Use data to propose content enhancements and innovation opportunities.

Buzz & Reach Generation

• Design and lead buzz campaigns, viral trends, and reach enhancement activities for both brands.

• Plan & execute viral challenge campaigns, quizzes, styling contests, trend takeovers, etc.

• Use platform insights to schedule content during peak times.

• Partner with influencers (macro & micro) for engaging content formats.

• Ensure campaigns feel culturally current and aligned with the brand's tone.

PR Handling – Products to Leads to Coverage

• Oversee product PR and influencer campaigns for brand awareness and lead generation.

• Create and circulate digital PR kits and pitch decks per brand launch.

• Maintain a database of influencers, stylists, and media houses suited for each brand.

• Handle product seeding, gifting, and collaboration negotiations.

• Ensure timely posting and synergy with influencer content.

• Track all PR-driven inquiries and visibility metrics.

Website Management & Copywriting

• Supervise and manage all content on both brand websites.

• Write/refresh product descriptions, banners, landing pages, and editorial sections.

• Collaborate with the design team to update visual layouts in sync with campaigns.

• Maintain SEO-relevant copy and ensure freshness of content.

• Upload and align copy/content for collection pages, homepage sections, and blogs.

• Skills & Competencies:

• Strong aesthetic sensibility and ability to interpret design language into content themes.

• Deep understanding of digital content trends, user behavior, and platform algorithms.

• Proficiency with content planning tools (Later, Trello, Notion), analytics tools (Meta Suite, Google Analytics), and design software (Canva, Adobe Suite preferred).

• Excellent copywriting, research, and communication skills.

• Highly organized, deadline-driven, and able to multitask in a fast-paced creative environment.