Business Marketing Manager

About Teads

Teads is the omnichannel outcomes platform for the open internet, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes for branding and performance objectives, the combined company ensures value is driven with every media dollar by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. One of the most scaled advertising platforms on the open internet, Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, with a global team of nearly 1,800 people in 36 countries.

For more information, visit www.teads.com.

About the opportunity

Teads is seeking a Business Marketing Manager to support the legacy Outbrain Direct Response business team. This is a unique opportunity for an experienced marketer with a strong background in the affiliate marketing industry to join a global team that operates worldwide. Reporting to the Marketing Director, you will craft and execute a marketing plan in partnership with other marketing departments, creating content and running strategic marketing efforts to support our sales teams.

This role is crucial in building a resource center that provides best practices, sales materials, and insights to help teams effectively work with Outbrain by Teads. You will be responsible for crafting compelling and engaging marketing content that resonates with our target audiences, deeply understanding audience needs, and enabling commercial teams to sell our products more efficiently. Prior experience in affiliate and performance marketing is essential to drive success in this role.

In collaboration with the global sales organization, you will join a team of three passionate marketers and will be required to build and nurture relationships with sales teams to over-communicate and gain alignment on marketing plans.

This role is ideal for a marketing professional with a deep understanding of affiliate marketing who can create impactful content, and collaborate with sales teams to enhance Outbrain by Teads' market positioning. If you have a passion for digital marketing and experience in affiliate marketing, we encourage you to apply!

What will you do?

As a Business Marketing Manager, your missions will be to:

• Define and execute brand awareness, product offering adoption, and marketing plans to support revenue objectives, including growing the existing base and acquiring new customers.
• Lead communication for new product features and commercial offers globally, collaborating closely with the Product Marketing team.
• Support the Sales team in developing narratives for events, webinars, and thought leadership content, working closely with the Corporate Communications department.
• Develop and manage a content strategy that empowers sales teams with the tools and knowledge they need to succeed.
• Create engaging sales materials, including whitepapers, case studies, presentations, and more.
• Build and maintain a resource center to centralize best practices and strategic insights for working with Outbrain by Teads.
• Conduct market research and analyze audience behaviors to shape relevant content that meets the needs of affiliates and advertisers.
• Collaborate with cross-functional teams, including sales, product, and marketing, to develop impactful go-to-market strategies.
• Define key performance indicators (KPIs) to measure the success of content initiatives and optimize strategies accordingly.
• Stay up to date with industry trends and competitor activities to ensure our affiliate marketing approach remains innovative and effective.
• Maintain an expert awareness of the market, staying up to date with technology, content marketing, competitor activity, and marketing trends.
• Support Sales with key client pitches, sales collateral, decks, product marketing, and thought leadership.
• Track and measure all marketing programs and optimize resources against objectives and budget.

What will you bring to the team?

• A proven track record in affiliate marketing, performance marketing, or digital advertising is required.
• Experience in B2B marketing, with a strong understanding of the affiliate and performance marketing industry.
• Proven experience in content marketing, product marketing, or sales enablement, preferably in the affiliate marketing or ad tech industry.
• Strong skills in copywriting, storytelling, and strategic messaging.
• Ability to translate complex concepts into clear, compelling content for various stakeholders.
• A deep understanding of audience behavior, digital marketing trends, and performance-driven marketing strategies.
• Excellent project management skills and ability to drive cross-functional collaboration.
• 3 to 5+ years of experience in marketing and communications.
• Experience in the Ad Tech industry and fast-paced environments.
• Ability to measure, analyze, and improve marketing programs using data.
• Fluent in English; additional languages are a plus.
• Experience working in global teams is a plus.

#LI-Hybrid

Life at Teads

At Teads, we don’t just offer jobs - we blend creativity, technology, and data to shape the future of media. You’ll work with smart humans, meaningful brands, and cool tools, all while helping redefine how advertising works in a world that demands more transparency, better insights, and smarter strategies.

As a Teadster, you’ll play a critical role in shaping our future success in the region. Here’s why Teads stands out:

• We've merged two open internet category leaders—Outbrain and Teads—to create the ‘new’ Teads, a unified omnichannel platform that drives results from branding to performance across all screens, including CTV, mobile, and web.
• As part of our team, you’ll thrive in a collaborative and forward-thinking environment that fosters innovation, creative problem-solving, and continuous learning.
• Teads is committed to your success, offering all the support, tools, and development opportunities you need to excel in your role.

Our company culture is welcoming, dynamic, diverse, global, and built on top performance.

Teads is an equal employment opportunity employer and committed to diversity and inclusion at all stages of recruitment and employment.

Our team is made up of individuals who are approachable, resourceful, passionate, and proactive. We foster a sense of belonging through our Employee Resource Groups – employee-led groups in which we debate topics and drive change: environmental, women empowerment, charitable initiatives to diversity, equity, and inclusion, you’ll be able to share your passions with likeminded people.