Branch Manager

3 years

5 - 6 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Position Title: Branch Manager / Branch In-Charge
Department: Sales & OperationsBusiness Segment: Retail Assets & LiabilitiesReports To: Area Manager / Regional ManagerRole Overview: The Branch Manager is responsible for the comprehensive management of branchoperations, driving business development, leading the team, and ensuring exceptional service delivery.This position requires a strategic leader with strong interpersonal skills, capable of enhancingprofitability, optimizing customer experience, and maintaining full regulatory compliance. Thesuccessful candidate will possess a balanced combination of sales expertise, operational knowledge,and leadership acumen to effectively elevate branch performance.Key ResponsibilitiesBusiness Development & Revenue Growth
  • Spearhead branch growth initiatives across both asset (loan) and liability (deposit) portfolios.
  • Develop and implement strategic plans to meet or exceed sales targets for all products and
services.
  • Identify and leverage local market opportunities through targeted outreach efforts.
  • Establish strategic partnerships with local businesses, community influencers, and
stakeholders to generate leads and enhance market presence.
  • Ensure timely follow-up and maximize the renewal of all eligible Fixed Deposit (FD) accounts,
maintaining proper tracking and closure of each case in the branch.
  • Ensure regular follow-up on all Recurring Deposit (RD) renewals and loan repayments,
promoting financial discipline among customers and timely adherence to commitments.
Customer Relationship Management
  • Build and maintain strong relationships with customers to ensure high satisfaction and loyalty.
  • Address customer inquiries and resolve grievances promptly, upholding service excellence.
  • Promote and encourage adoption of digital banking services among customers.
Operational Management
  • Oversee day-to-day branch operations, including cash management, documentation, and
compliance audits.
  • Monitor cash flows, maintain accurate financial records, and manage branch inventory
controls.
  • Conduct periodic reviews and audits to identify and mitigate operational risks and
discrepancies.
Team Leadership & Development
  • Lead, coach, and motivate branch staff to achieve individual and team performance objectives.
  • Define clear KPIs, conduct performance appraisals, and organize training programs to foster
professional growth.
  • Cultivate a culture of accountability, teamwork, and continuous improvement within the
branch.
  • Motivate team members through effective training, continuous handholding, and support,
while ensuring attrition is controlled in the branch.
Compliance & Risk Mitigation
  • Ensure strict compliance with regulatory requirements, internal policies, and cooperative
banking standards.
  • Perform regular audits and implement corrective actions as necessary.
  • Manage risk effectively by enforcing credit appraisal procedures, documentation standards,
and recovery processes.
Financial Oversight & Reporting
  • Monitor branch profitability, manage operational costs, and ensure financial sustainability.
  • Prepare and submit timely and accurate reports covering business performance, customer
feedback, and operational metrics.
  • Collaborate with finance, HR, and audit teams to maintain data integrity and regulatory
compliance.
Branch Environment & Brand Representation
  • Maintain a clean, professional, and welcoming branch environment consistent with
organizational standards.
  • Represent the organization professionally in all external and community engagements.

Additional Responsibilities

  • Coordinate with other departments such as marketing, compliance, and technology to support
organization-wide initiatives.
  • Monitor local competition and customer behaviour to inform sales and service strategies.
  • Be available to provide support to nearby branches or undertake additional responsibilities as
required.

Qualifications & Experience

  • Bachelor’s degree in any discipline; Master’s degree preferred.
  • 3 to 5 years of leadership experience within banking, NBFCs, cooperative societies, or other
financial institutions.
  • Proven track record in sales with experience in field-based customer acquisition.
  • Excellent communication, interpersonal, and team management skills.
  • Strong knowledge of financial products, KYC regulations, lending, and recovery processes.
  • Proficiency in English and the relevant regional language is mandatory.
  • Residency within a 20 km radius of the branch location.
  • Clean credit history with a minimum Equifax or CIBIL score of 600+ preferred.
Skills: sales expertise,operational management,financial management,sales strategy,loan,financial oversight,gold loan,communication,team building,customer relationship management,market development,field sales,leadership,interpersonal skills,branch business,branch banking

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