Associate Manager Performance Marketing

Job Title:

Associate Manager-Performance Marketing with AI

Location: Mumbai Hybrid

(Preference for candidates based in Mumbai for weekly in-person meets)

Type:

Full-Time

Compensation:

INR 6-7 LPA (Total CTC)

Includes 80% fixed + 20%performance-based variable component

Additional incentives for exceeding KPIs

About Catallyst

Digital Futures Lab

About the Role

hands-on, growth-oriented digital marketing professional

high-impact, execution-driven role

Key Responsibilities

Strategy & Execution:

· Design and manage end-to-end marketing campaigns across digital channels (LinkedIn, Email, Google, Instagram, Twitter, Youtube)

· Implement strategies for top-of-funnel awareness, middle-funnel engagement, and bottom-funnel conversion

· Build and maintain a dynamic content calendar across Catallyst brand and founder profiles

Marketing Automation & AI Enablement:

· Use tools like Dripify, Apollo, Mailchimp, HubSpot, and AI tools like ChatGPT, Jasper, etc. to speed up campaign execution

· Set up and optimize lead scoring, segmentation, drip sequences, and retargeting workflows

· Maintain data hygiene using ZoomInfo, Lusha, Apollo.io and similar tools

· Must have B2B experience for LinkedIn

Performance Marketing & SEO/SMO:

· Execute basic performance ads on LinkedIn and Google with clear ROI metrics

· Improve organic visibility through on-page/off-page SEO and social optimization

· Automate at least 60% outreach workflows

Lead Generation & Reporting:

· Drive minimum 20 Sales Qualified Leads (SQLs) per month with a pipeline value of INR 25 Cr+ annually

· Track campaign effectiveness through dashboards; generate insights to improve lead quality

· Conduct A/B testing for subject lines, CTAs, landing pages

Brand Building:

· Drive LinkedIn follower growth (+300 YoY) for company and MD profiles

· Manage reputation and voice of brand across digital channels

What We're Looking For

3-6 years

MBA or equivalent

· Strong command over LinkedIn marketing, drip campaigns, email automation, and dashboarding

· Demonstrated experience with marketing AI tools and lead generation platforms

· Familiarity with tools like Lusha, Apollo, Dripify, Canva, Buffer, HubSpot, SEMrush

· Proven success in creating SQL-generating campaigns for large-ticket B2B offerings

· Structured thinker with creativity and speed in execution

· Excellent communication skills (written + verbal)

Performance KPIs

· 20+ SQLs per month

· 60%+ automation in touchpoints

· 300+ YoY growth in digital engagement metrics

· Consistent inbound and outbound funnel performance

Why Join Us

Remote-first

· Performance-linked incentives

· Exposure to C-suite networks and global thought leaders

· Growth path to Marketing Lead / Head of Growth role

Role: Growth Marketing

Industry Type: Education / Training

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

PG: MBA/PGDM in Marketing

Key Skills

Performance Marketing

Lead Generation

Marketing Automation with AI