ASO Specialist (iOS & MacOS Focused)

Job Summary: We are looking for a dedicated App Store Optimization (ASO) Specialist focused exclusively on optimizing iOS and macOS applications on the Apple App Store. The ideal candidate will have a strong understanding of Apple’s ranking algorithms, keyword strategies, and creative best practices to increase organic visibility, improve conversion rates, and maximize downloads across Apple platforms. ⸻ Key Responsibilities: 🔹 ASO Strategy & Execution • Conduct keyword research and implement optimization strategies for iOS and macOS apps across multiple locales (e.g., US, Canada, UK, Australia). • Optimize app metadata: app title, subtitle, keywords, promotional text, and description—aligned with Apple App Store guidelines. • Perform regular audits of app listings to maintain relevance and discoverability. 🔹 Creative Asset Optimization • Coordinate with designers to create high-converting screenshots, app previews, and icons tailored for iPhone, iPad, and Mac. • Run and analyze custom product page experiments using App Store Connect (CPPs) to improve install conversion rates. 🔹 Market & Competitive Research • Analyze competing apps in the Apple ecosystem and provide insights on trends, keyword gaps, and market opportunities. • Monitor shifts in Apple’s App Store algorithm and adjust ASO tactics accordingly. 🔹 Localization & International Expansion • Manage metadata localization for non-English markets and adapt creative assets for regional relevance. • Research localized search trends and performance metrics across different Apple storefronts. 🔹 Performance Monitoring & Reporting • Track keyword rankings, conversion rates, impressions, and downloads via App Store Connect, Apple Search Ads, and ASO tools (e.g., AppTweak, Sensor Tower). • Provide weekly/monthly reports with actionable insights and optimization roadmaps. ⸻ Requirements: • 2+ years of experience in App Store Optimization with a strong focus on iOS/macOS apps. • Expertise in Apple’s App Store Connect, including CPPs and Product Page Optimization. • Familiarity with ASO tools like AppTweak, MobileAction, Sensor Tower, or App Radar. • Solid understanding of Apple’s ecosystem (iPhone, iPad, and Mac) and platform-specific UI/UX best practices. • Analytical mindset with experience in performance tracking and data-driven decisions. • Strong written communication skills for metadata writing and localization coordination. ⸻ Preferred Qualifications: • Experience with Apple Search Ads campaign analysis and keyword expansion. • Familiarity with macOS app marketing nuances and challenges. • Ability to collaborate with iOS/macOS development teams to align features with ASO goals. • Previous success in launching or scaling iOS/macOS apps internationally.