Analyst - Data Enrichment & Insights

About Sellmark

Sellmark is committed to creating brands that foster memories and traditions by producing industry-leading outdoor lifestyle products. We promote a healthy outdoor lifestyle and drive innovation through positive leadership, strong ethics, and unwavering dedication. Our team-oriented culture encourages self-growth, mutual respect, and a passion for excellence—both at work and beyond. We seek individuals who bring passion to everything they do, instill confidence, trust, and respect, and inspire success while building strong relationships. If you're looking for a dynamic, professional, and supportive team, we’d love to have you join us.

Job Summary

As an Insights Analyst in the Analytics, Insights, and Data (AID) team, you will be playing a dual role: supporting strategic research across Sellmark’s global brands while ensuring the successful delivery of enriched, validated sales leads from the U.S. firearms and tactical gear market.

You will transform raw data into structured, actionable insights –validating lead information scraped from platforms like Google Maps, FFL registries and YELP – and contribute to larger research initiatives such as market sizing, segmentation, and competitive analysis. This role blends analytical rigor with investigative creativity and is ideal for someone who thrives in a lean, fast-paced environment.

Essential Duties and Tasks

- Clean and validate raw lead data scraped by the engineering team
- Use enrichment tools to find and verify contact names, phone numbers, email, and more- Tag businesses by product categories and markets served- Maintain and clean master lead datasets with strict attention to duplication, completeness and formatting- Collaborate with engineers to collect, clean, and structure large datasets from Amazon, suppliers, and competitor websites- Build dashboards and trackers in Excel, Sheets or SAP for internal teams- Conduct studies including market sizing, CGRR analysis, brand awareness, sentiment analysis, etc., with guidance.- Collect, clean, and structure large datasets from multiple sources (Amazon, supplier databases, competitive websites) using automation, scraping. (Manual data collection is not expected)- Analyze trends and prepare reports for various requesting teams across the organization.- Build dashboards or trackers in Excel/Google Sheets, or SAP.- Collaborate with requesters to understand underlying forces, create stories, and guide decisions with data.- Conduct Market Sizing, Regression Modeling, Forecasting, CGRR analysis, Path to Purchase, Sentiment, Brand Awareness and more studies with guidance.- Interpret trends, structure findings, and develop data-backed business stories- Partner with leadership to deliver insights that guide product development, sourcing, and strategy

Qualifications

- Bachelor’s degree in business, Data Science, or Economics.
- 2–5 years in analytics, market research, or business intelligence- High Pythonproficiency in Excel and data visualization tools.- Working knowledge of Python, SQL or web scraping preferred.- Strong critical thinking, structured problem-solving, and communication skills.- Good understanding of research methodologies, and when to use them.- Good understanding of analytics methodologies, and how to modify rules of thumb to suit specific needs of the project- Ability to use HubSpot, SPSS, survey tools, data presentation tools, SAP, S4HANA, SAP Cloud Analytics

Work Environment & Physical Requirements

While performing the duties of this job, the employee may be required to sit or stand for extended periods of time. The employee may be required to bend, twist, reach, push, pull and operate office machinery. Must be able to lift up to (50) pounds. Specific work assignments may change without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

This role is based out of our Bangalore office and follows a standard Monday to Friday, 10:30 AM to 7:30 PM schedule. We value the energy and collaboration that come from working together in person, and believe it plays a key role in building team culture, sparking creativity, and maintaining focus. Schedules may vary depending on business needs and may occasionally require flexibility outside normal business hours.

Benefits

• Competitive salary based on experience.
• Growth path within Sellmark’s global Analytics, Insights, and Data function.
• Wellness and development-focused company culture.
• Paid time off and holiday policy aligned with local regulations.
• Tools and support to succeed in a fast-paced, data-focused environment.

Disclaimer

The above information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of responsibilities, duties, or skills required. Requirements for this job may be subject to change to meet business needs.

Sellmark Corporation is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other legally protected status. We are committed to fostering an inclusive and diverse workplace where all individuals feel valued and respected.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Life insurance
• Provident Fund

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is the earliest date you can begin working?

Education:

• Bachelor's (Required)

Experience:

• Market analysis: 1 year (Required)

Location:

• Bengaluru, Karnataka (Required)

Work Location: In person