AI Specialist for Digital Marketing Agency

Remote | Full-Time

At Vysta Paid Media Group, we're a dynamic digital marketing agency specializing in paid media strategies that drive measurable results for our clients across industries. As we expand our capabilities in AI-driven marketing solutions, we're seeking a highly experienced AI Specialist to join our team full-time. This role is perfect for a seasoned professional who thrives at the intersection of AI technology and digital marketing, helping us optimize campaigns, automate processes, and deliver cutting-edge insights. We offer competitive compensation reflective of your expertise, along with remote flexibility, professional growth opportunities, and a collaborative environment focused on innovation.

Key Responsibilities:

• Develop and implement AI models to enhance digital marketing strategies, including predictive analytics for audience targeting, campaign optimization, and performance forecasting.
• Integrate AI tools (e.g., machine learning algorithms, natural language processing) into paid media platforms like Google Ads, Meta Ads, and programmatic advertising systems.
• Analyze large datasets from marketing campaigns to identify trends, automate A/B testing, and improve ROI through AI-driven recommendations.
• Collaborate with cross-functional teams (e.g., marketers, data analysts, creatives) to deploy AI solutions that personalize user experiences and scale operations.
• Stay ahead of AI trends in digital marketing, such as generative AI for content creation, chatbots for customer engagement, and ethical AI practices.
• Lead AI-related projects from ideation to deployment, ensuring compliance with data privacy regulations (e.g., GDPR, local Indian laws).
• Mentor junior team members and contribute to knowledge-sharing sessions on AI best practices.

Qualifications:

• Proven track record in AI applications within digital marketing agencies or similar environments.
• Expertise in programming languages like Python or R, and frameworks such as TensorFlow, PyTorch, or Scikit-learn.
• Strong understanding of digital marketing ecosystems, including SEO/SEM, social media advertising, and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with cloud platforms (e.g., AWS, Google Cloud) for AI model deployment.
• Excellent problem-solving skills, with the ability to translate complex AI concepts into actionable marketing strategies.
• Bachelor's or Master's degree in Computer Science, Data Science, AI, or a related field (advanced certifications in AI/ML a plus).

If you're an AI expert passionate about revolutionizing digital marketing and ready to make an impact in a fast-paced agency setting, apply now! We value diversity and encourage applications from all qualified candidates.