About Vysta Paid Media Group Vysta is a fast-scaling performance marketing agency specializing in Google Ads for e-commerce brands . We manage over $100M in annual ad spend , optimizing campaigns to drive sustainable growth and profitability . We work with brands looking to scale aggressively , and we are looking for smart, data-driven media buyers to help execute winning strategies across our client portfolio. The Opportunity We need a Media Buyer who thrives on performance. In this role, you’ll own the setup, optimization, and growth of Google Ads accounts—including Search, Shopping, Performance Max, and YouTube—while coordinating closely with Account Managers via Slack , not client-facing calls. Your goal is to maximize ROAS and scale accounts by making smart, data-backed decisions. Key Responsibilities Launch & Scale Google Ads Campaigns – Build and optimize Search, Shopping, Performance Max, and YouTube campaigns for e-commerce brands. Slack-Based Communication – Provide clear performance updates, insights, and strategy adjustments to Account Managers and the internal team via Slack. Budget Allocation & Scaling – Make data-driven decisions on ad spend , scaling winning campaigns while controlling budget efficiency. Performance Max & Shopping Execution – Build structured campaigns, test asset groups, and leverage audience signals for optimization. Creative Collaboration – Coordinate with designers and copywriters to develop high-converting ad creatives that align with campaign goals. A/B Testing & CRO Insights – Test bidding strategies, ad copy, audience targeting, and landing pages to uncover opportunities for improved performance. Analytics & Reporting – Use Google Analytics, conversion tracking, and in-platform data to identify trends and make strategic changes. Stay Current – Monitor the latest Google Ads trends , features, and automation tools to enhance account performance. Who You Are Experienced Media Buyer – At least 3 years of hands-on experience managing Google Ads campaigns for e-commerce brands. Data-Driven Optimizer – Skilled at interpreting performance data to make smart, impactful decisions . Slack Communicator – Confident in explaining strategies, reporting on KPIs, and solving problems via written updates in Slack. Independent Executor – Able to manage campaigns without micromanagement , staying accountable to performance goals and timelines. Process-Oriented & Detail-Focused – Keeps campaigns organized, documented, and efficiently optimized . Creative Collaborator – Understands how to brief creative teams and align visuals and messaging to performance objectives. Organized & Outcome-Driven – Can juggle multiple accounts while meeting deadlines and driving results. Compensation & Benefits Competitive salary plus performance-based bonuses . Fully remote position with flexible working hours . Clear career progression with opportunities to grow into senior buying or strategy roles. Work with fast-growing e-commerce brands and high ad spend accounts.

Remote | Full-Time At Vysta Paid Media Group, we're a dynamic digital marketing agency specializing in paid media strategies that drive measurable results for our clients across industries. As we expand our capabilities in AI-driven marketing solutions, we're seeking a highly experienced AI Specialist to join our team full-time. This role is perfect for a seasoned professional who thrives at the intersection of AI technology and digital marketing, helping us optimize campaigns, automate processes, and deliver cutting-edge insights. We offer competitive compensation reflective of your expertise, along with remote flexibility, professional growth opportunities, and a collaborative environment focused on innovation. Key Responsibilities: Develop and implement AI models to enhance digital marketing strategies, including predictive analytics for audience targeting, campaign optimization, and performance forecasting. Integrate AI tools (e.g., machine learning algorithms, natural language processing) into paid media platforms like Google Ads, Meta Ads, and programmatic advertising systems. Analyze large datasets from marketing campaigns to identify trends, automate A/B testing, and improve ROI through AI-driven recommendations. Collaborate with cross-functional teams (e.g., marketers, data analysts, creatives) to deploy AI solutions that personalize user experiences and scale operations. Stay ahead of AI trends in digital marketing, such as generative AI for content creation, chatbots for customer engagement, and ethical AI practices. Lead AI-related projects from ideation to deployment, ensuring compliance with data privacy regulations (e.g., GDPR, local Indian laws). Mentor junior team members and contribute to knowledge-sharing sessions on AI best practices. Qualifications: Proven track record in AI applications within digital marketing agencies or similar environments. Expertise in programming languages like Python or R, and frameworks such as TensorFlow, PyTorch, or Scikit-learn. Strong understanding of digital marketing ecosystems, including SEO/SEM, social media advertising, and analytics tools (e.g., Google Analytics, Adobe Analytics). Experience with cloud platforms (e.g., AWS, Google Cloud) for AI model deployment. Excellent problem-solving skills, with the ability to translate complex AI concepts into actionable marketing strategies. Bachelor's or Master's degree in Computer Science, Data Science, AI, or a related field (advanced certifications in AI/ML a plus). If you're an AI expert passionate about revolutionizing digital marketing and ready to make an impact in a fast-paced agency setting, apply now! We value diversity and encourage applications from all qualified candidates.

About Vysta Vysta Paid Media Group is a performance-first growth agency that scales DTC brands with ruthless focus on profit. We manage eight-figure annual ad spend across Google, YouTube, and native networks—and we win when our clients win. Copy is the lever that turns cold clicks into revenue, and we’re hunting for writers who treat every word as an investment. Why This Role Exists Our media buyers drive massive traffic to pre-sell pages. Your job is to make sure that traffic converts . You’ll craft advertorials, listicles, and pre-landers that hook, educate, and nudge readers smoothly to the offer page—boosting EPC, AOV, and ROAS in the process. What You’ll Do Own the pre-sell narrative: Concept, structure, and write long-form advertorials and BuzzFeed-style listicles that prime prospects to buy. Research like a fiend: Dig into product benefits, customer pain points, competitor angles, and market objections to uncover irresistible hooks. Write for the scan: Create magnetic headlines, sticky subheads, and snackable sections that keep thumb-scrollers engaged on mobile. Marry story with data: Use proven direct-response frameworks (PAS, ACCA, 4 Ps, etc.) and integrate supporting evidence—studies, testimonials, visuals—to build credibility. Iterate from results: Monitor performance metrics, dissect split-test data, and optimize copy blocks, CTAs, and lead paragraphs for higher CTR and CVR. Collaborate cross-functionally: Sync with funnel strategists, designers, and media buyers to ensure message-to-market match and flawless execution. The Right Fit 3+ years writing performance copy for eCommerce offers (health, beauty, SaaS, info-products, or similar). Portfolio with live advertorials/listicles that drove measurable lifts in conversion or revenue. Mastery of direct-response mechanics—urgency, social proof, risk reversal, and call-to-action choreography. Comfortable taking feedback fast and rewriting even faster; ego stays at the door. Native-level English, impeccable grammar, and the ability to simplify complex ideas. Proficiency with Google Docs, ClickUp (or comparable PM tool), and Loom. Bonus points for: Experience writing for regulated niches (supplements, finance) without tripping compliance. Knowledge of CRO testing tools (VWO, Optimizely) and heat-map analysis. SEO know-how for long-tail keyword integration without sacrifice to readability. What Makes Vysta Different Performance pay: Royalties or bonuses on pages that crush KPI targets. Remote freedom: Work anywhere, async; we care about outputs, not online status. Direct access to data: Real-time dashboards so you can see exactly how your words perform. Elite peer group: Collaborate with media buyers pushing $100k+ daily spend and designers who ship fast. Paid learning stipend: We’ll cover courses, books, or events that sharpen your edge.