Web Analytics Manager

Hiring for Web Analytics Manager

Years of Exp: 3-5

Job Overview:

Key Responsibilities:

Digital Analytics Implementation & Optimization:

• Configure and manage analytics platforms, including Google Analytics, Adobe Analytics, and other tools as required.
• Design and implement tracking solutions to capture essential metrics, events, and conversions across web and app environments.
• Ensure data integrity and accuracy, aligning data collection efforts with business objectives.

Tag Management & Data Layer Setup:

• Set up and maintain tag management solutions such as Google Tag Manager (GTM) or Adobe Launch.
• Configure complex tags, triggers, and variables for tracking and troubleshooting issues to ensure data quality and accuracy.
• Work closely with cross-functional teams to implement and refine tracking for campaigns, conversions, and user interactions.

Data Collection, Analysis & Reporting:

• Develop custom reports and dashboards using analytics and data visualization tools.
• Conduct data validation across platforms to ensure consistent and accurate reporting.
• Collaborate with teams to interpret data insights, empowering data-driven decision-making and optimizations.

Technical Skills:

• Experience working as an implementation specialist on any enterprise platform in analytics, data, digital marketing, or ERP space.
• Strong understanding of web technologies, including HTML and JavaScript (experience working with SQL, APIs, and ETL processes is a plus).

Consulting Experience:

• Prior experience working with consulting firms such as Deloitte, Accenture, or similar is highly desirable, demonstrating a consulting mindset and effective client communication skills.

Soft Skills:

• Excellent communication skills, with the ability to convey complex data insights to both technical and non-technical stakeholders.
• Detail-oriented and collaborative, with a commitment to data quality and a proactive approach to problem-solving.

Preferred Skills:

• Experience with digital analytics platforms, including advanced use of Google Analytics and Adobe Analytics.
• Familiarity with data visualization tools such as Looker Studio, Tableau, or Power BI.
• Certifications such as Google Analytics Individual Qualification, Adobe Analytics certification, or similar credentials.

Qualifications:

Education: Bachelor's degree in computer science, Information Technology, or a related field.